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    Title: 行銷圖書館與資訊服務
    Marketing library and information services
    Authors: 謝寶煖
    Hsieh, Pao-nuan
    Contributors: 圖資與檔案學刊
    Keywords: 圖書館行銷 ; 服務行銷; 服務行銷組合; 顧客滿意   
    Library marketing; Service marketing; Service marketing mix; Customer satisfaction
    Date: 1998-11
    Issue Date: 2019-06-06 13:51:07 (UTC+8)
    Abstract: 行銷是什麼?行銷是了解顧客,進而滿足顧客的過程。本文將介紹服務行銷的基本觀念,並將其應用到圖書館,以服務行銷金三角為精神,行銷規劃過程為經緯,闡述圖書館行銷的理念與做法。
    What is Marketing? Marketing is a process through which we come to understand our customers and satisfy our customers. This paper focuses on the principles of service marketing and provides a basis for understanding how these basic concepts can be applied in libraries. By using a marketing planning process, this paper offers a step-by-step guide to help librarians apply service marketing principles to increase the effectiveness of library services.
    Relation: 圖書與資訊學刊, 27, 40-54
    Data Type: article
    Appears in Collections:[圖資與檔案學刊] 期刊論文

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