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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124002

    Title: 網路社群的人際互動:以玉山虛擬航空公司為例
    Human Relationships in Virtual Communities: A Study of Jade Air
    Authors: 谷玲玲
    Ku, Lin-Lin
    Chang, Hui-Jung
    Contributors: 新聞學研究
    Keywords: 網路社群;虛擬社群;電子聚會;線上聚會;電腦中介傳播
    Virtual Community;Online Community;Electronic Gatherings;Computer-Mediated Communication
    Date: 2002-07
    Issue Date: 2019-06-26 13:47:06 (UTC+8)
    Abstract: 本研究分析玉山虛擬航空公司討論區留言內容,發現玉山航空迷人之處,在於以專業知識與真實事件作為人們進入虛擬飛行世界的基礎,模糊了虛與實的界線。網路社群的目標必須具體明確,參與者必須完全認同社群的目標,且願意付出時間與精力去維繫社群的運作。社群的傳播環境必須有利於理性討論,人們才會持續付出,社群才能成長與發展。
    A study of Jadeair.com.tw, a virtual aviation club, showed that activities in the form of message exchange demonstrated the principles of a virtual community. The success of Jade Air resulted from engaging in virtual flying based on real-life aviation knowledge, blurring the boundaries of real-life and virtual worlds. The results also suggest that the goal of a virtual community must be specific, and the participants must be fully committed. The communication environment should encourage discussions with logic and reason, thus reducing the possibility of flaming.
    Relation: 新聞學研究, 72, 55-83
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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