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    题名: 2001年台北縣長選舉公關稿之議題設定研究：政治競選言說功能分析之應用
    Setting Media`s Agenda in the 2001 Taipei County Chief Election: An Application of a Functional Analysis of Political Campaign Discourse
    作者: 陳憶寧
    Chen, Katherine Yi-Ning
    贡献者: 新聞學研究
    关键词: 公關稿;攻擊;宣揚;媒體報導;選舉;辯護;議題設定
    acclaiming;agenda setting;attacking;defending;media agenda;news releases
    日期: 2003-01
    上传时间: 2019-06-26 13:50:08 (UTC+8)
    摘要: 本研究嘗試將政治競選言說功能分析，即宣揚、攻擊與反駁納入議題設定的理論架構中，另外，本研究也探討由議題演化的角度檢視公關稿議題與媒體議題在選舉過程中是否有議題趨同的現象。資料分析顯示公關稿對媒體議題的設定效果是存在的，且選舉後期之議題設定效果大致高於前期。回應Patterson（1993）關於新聞記者較政客更為負面的說法，以2001年台北縣長選舉為例，本研究並未發現新聞報導比公關稿所呈現的候選人議題更為負面。
    Most discussions of agenda setting are about the influence of the news media on the agenda of the public. This paper explores the relationships among candidates` agenda and media agenda in the Taipei County Chief Election in 2001. This study incorporates the functional analysis of political campaign discourse, including attacking, acclaiming, and defending, to illustrate how agendas were set both in news releases and on news reports. Content analysis shows the influence of news releases on mass media both on the first level and on the second. However, the hypothesis that more attacks appear in the news stories than those in the news releases is not confirmed.
    關聯: 新聞學研究, 74, 45-72
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

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