English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140892 (78%)
Visitors : 46194704      Online Users : 1015
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124042


    Title: 台灣有線電視採用者及採用過程之研究：檢視有線電視早期傳佈及晚期傳佈之差異
    The Adoption of Cable Television in Taiwan: Examining the Differences between the Early Stage of Adoption and the Late Stage of Adoption
    Authors: 李秀珠
    Li, Sarrina Shu-Chu
    Contributors: 新聞學研究
    Keywords: 有線電視;科技採用;科技特質;科技群集;創新傳佈
    cable television;technology adoption;innovation attributes;technology clustering;diffusion of innovation
    Date: 2004-01
    Issue Date: 2019-06-27 13:27:19 (UTC+8)
    Abstract: 檢視台灣相關之文獻發現，台灣有關有線電視採用因素或採用過程之相關研究非常有限，僅有少數碩士論文從行銷的觀點來探討有線電視之消費行為，而且都是地區性如台北市或台中市之研究。本研究的主要目的乃是從創新傳佈之觀點，檢視科技特質、科技群集、大眾媒體使用、個人創新性，及人口變項對台灣有線電視採用之影響。目前台灣有線電視之市場佔有率已達80%左右，早已過了臨界大眾之關卡，為了對整個有線電視之採用過程有一個較深入的瞭解，本研究以回顧之方式要求受訪者回答其使用有線電視之年限，以此建構出不同時期有線電視之採用者，並以此檢視這五個變項是否在有線電視早期傳佈及晚期傳佈出現不同之預測能力。
    Using Rogers` diffusion of innovation model as a theoretical framework, this study examines the effects of innovation attributes, technology clustering, mass media use, individuals` innovativeness, and demographics on the adoption of cable television in Taiwan. The penetration rate of cable television on the island now is more than 80%, which is far past the point of critical mass. This study uses two questions, asking respondents how many years they have had cable television and if they have not adopted cable television, how likely they would adopt cable television in the future. Using the responses from these questions, this study is able to identify two stages of cable television adoption, the early stage and the late stage. A telephone survey with 1012 valid questionnaires was conducted to collect data for this study. The detailed findings are discussed in the paper.
    Relation: 新聞學研究, 78, 71-106
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    943.pdf1813KbAdobe PDF2140View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback