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    题名: 從媒體影像觀照自己：觀展／表演典範之初探
    Reflecting Self Images in the Media Mirror: A Study Based on the Spectacle/Performance Paradigm
    作者: 張玉佩
    Chang, Yu-Pei
    贡献者: 新聞學研究
    关键词: 觀展;顧影自憐;影像;觀展／表演典範;閱聽人研究
    spectacle;narcissism;images;spectacle/performance paradigm;audience research
    日期: 2005-01
    上传时间: 2019-06-28 10:57:22 (UTC+8)
    摘要: 本研究以觀展／表演典範為理論框架，輔以網際網路的實證經驗資料分析，試圖探討閱聽人透過媒介影像投射而進行自我主體建構的過程。研究場域以文學網站《村上春樹的網路森林》為主，連續觀察該網站四年所蒐集的1,815篇文章。研究結果有二：首先，村上迷群透過觀展／顧影自憐循環的過程，與村上文本產生視野融合，並藉由重複謹慎閱讀文本，主動填補偶像文本的意義縫隙，建構以自我為中心的獨特理解圖像；再者，迷群的「自戀vs.自恨」情結與當代流行文化之「把普為任何人的結構，當作是特為自己的結構」（for-anyone-as-someone-structures）結合，迷群試圖藉由獨佔偶像作家以便突顯自己的獨特風格。
    This paper explores the subjectivity of audience grounded on the spectacle/performance paradigm proposed by Abercrombie & Longhurst (1998). Based on my four years of working as an ethnographer for an online fan community, ”Murakami Haruki`s Woods”, two conclusions are advanced. Firstly, through the circle of spectacle-narcissism-spectacle, audiences converge their visions with idolatrous texts while reading deliberately and develop specific significance that centers on their egos, not texts. Secondly, although texts of popular culture are for-anyone-structure, they are decoded .by audiences in for-someone-structure; thus, wrapping in for-anyone-as-someone structures, audiences exploit ”self-love vs. self-hate” complexes while hoping to monopolize the idolatrous author for impressing others with unique lifestyles.
    關聯: 新聞學研究, 82, 41-85
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

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