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| Title: | 隨緣創新: 產品創新旅程中的意外回應方式
Serendipitous Innovation:Responding to Accidents within the Journey of Product Innovation |
| Authors: | 邱琳恩
Chiu, Lin-En |
| Contributors: | 蕭瑞麟
邱琳恩
Chiu, Lin-En |
| Keywords: | 創新旅程
即興式創新
隨緣
意外創新
運氣
Innovation journey
Improvisation
Serendipity
Accidental innovation
Luck |
| Date: | 2019 |
| Issue Date: | 2019-07-01 10:52:00 (UTC+8) |
| Abstract: | 創新旅程交集著計畫好的行動與意外而來的事件。雖然我們希望研發過程可以被分段控制、有機制可循、可定位與選擇。實際上創新之過程不太可能那樣順利，而是會受到各種社會性、組織性、文化性、心理性的因素而影響，使創新旅程上充滿阻礙。此時，企業需要學習即興性回應如爵士樂般全力與不完美配合，旅程雖變調，但主旋律卻因此更佳有魅力。然而，至今我們卻對另一種隨緣創新旅程所知有限。在隨緣創新旅程中，創新會遭遇許多意外，隨之而來的更多是驚嚇而非驚喜，讓創新脫離原來軌道，多數夭折而終，少數卻找到了桃花源。究竟，創新過程中，隨機而來的意外是如何成就隨緣而生的創新？本研究試圖探索此一妙趣盎然的議題，針對三個新面向去分析隨緣創新，分別為計劃性行動、意外性事件的交集以及行動者的認知轉移，而去了解分析的結果。本文調查一家設計公司的新產品開發過程，分析在創新行動中交織著那些即興的回應，又在創新旅程中遭遇那些意外而致使創新出軌。雖文獻上已談到意外導致的脫軌演出，可以靠運氣化險為夷，卻尚未能說明這樣的運氣與創新者識別機會的能力有何關係。也因此，我們雖看到意外也帶來創新的驚喜，卻不知「無心插柳何以柳成蔭」的過程。這樣的隨緣創新可提供旅程研究的新觀念，它解讀回應意外的過程，分析好運來臨時行動者點出機會識別時的認知轉變以及隨之所產生的隨緣歷程。實務上，本研究點出，企業面對意外時如何可「善拙成巧」的方法，建議企業研發團隊如何解讀隨緣來臨時的微弱訊號，而藉由意外將危機轉成契機。理解這樣的隨緣旅程，可讓企業更有信心地面對制約，使意料之外在轉瞬間可以變出喜出望外。讓行動者可用達觀的精神去把握機緣，更泰然的面對脫軌的意外，並由不相關的意外事件中，看到驚喜的可能。
The journey of innovation is intersected with planned actions and unexpected events. Although we hope that the discovery process may be controlled in stages, mechanisms are offered to follow, and frameworks are used for positioning and selecting. In reality, innovation process is unlikely to be as rosy as it is expected, which is bound to be affected by various social, organizational, cultural and psychological factors. These factors would spread obstacles in the innovation journey. Therefore, firms need to respond to challenges through improvisation, resembling those of jazz music performance, and orchestrate with imperfect disruptions. Although the journey’s tune might be altered, the core melody otherwise becomes more attractive. However, until now, we have limited understanding of serendipitous journey, which is a relatively unknown alternative. In such a journey, innovators would encounter surprises that result in unintended outcome. What followed are unpleasant shocks rather than nice surprises, which deviates innovation from its initial orbit. Most innovations become suffered and terminated; only a few discover their nirvana. Exactly, how do those random events facilitate the formation of serendipitous innovation? This study attempts to explore this interesting topic and analyzes serendipitous innovations in three new directions: the planned action, the unintended events (and their interactions), and innovators’ cognitive shift, in order to understand the outcome of innovation. This thesis investigates the new product development process of a design studio. The analysis of the planned actions is intertwined with improvisational responses, while encountering unanticipated events, thus derailing the innovation journey. Although current literature mentions such unintended outcomes and believes that it depends majorly on luck to save the day, it has not yet explained how such lucky occasions have anything to do with the innovators’ ability to identify the window of opportunity. Although we witness accidents and surprises within the innovation journey, we know relatively little about why ‘chance accomplished what art had failed in’. Such serendipitous innovation opens new avenues for the ‘journey studies’. It interprets the process of accidental actions, analyzes innovators’ spiritual journey and their ‘prepared minds’, highlights innovators’ cognitive shift during the process of opportunity recognition, and depicts the course of serendipity enabled by various actions. Practically, this study points out how companies may exercise ‘clumsy creativity’, suggests how innovators could pick up weak signals radiated by serendipity, and turn crisis into Eureka moment. Understanding serendipitous journey could provide firms with more confidence to prepare for the upcoming accidents, transforming ‘out-of-blue’ situations into delightful occasions. Such understanding would encourage innovators to get hold of opportunity optimistically, while handling accidents with cool, calm, and collective attitudes. By so doing, innovators may sensitize the connections among accidental events with confidence, and visualize the possibility to surprise their customers. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932079 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105932079 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900002 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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