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|Title: ||開設Miss Daisy精品店之商業企劃書|
Miss daisy boutique: a business plan
|Issue Date: ||2019-07-01 10:56:47 (UTC+8)|
Recently, the apparel retail market in Vietnam sees the robust proliferation of various second-hand clothing shops, and Miss Daisy Boutique is eager to take part in this growing niche.
Miss Daisy Boutique is established and owned by me, a 10-year admirer and regular hunter for unique second-hand clothes. Miss Daisy Boutique would integrate second-hand clothes with my various hobbies and interests like books, flowers, fashion, movies...
Located in my private house in Tay Ho District (Hanoi, Vietnam), Miss Daisy Boutique offers the charming, feminine outfits for young ladies all over Vietnam, aged from 25 to 35. Those are carefully hand-picked items, with interesting colors, charming patterns, flattering shapes, and especially good fabrics. The clothes are being put through a process of refresh-renew-refurbish, to look new, smell new and bring the wearer the feeling of 'an elegant indulgence'. This also is the slogan and guiding motto for Miss Daisy Boutique.
Miss Daisy Boutique is a place where a female customer not only can cultivate her own dressing style, but would also nurture her lifestyle, with good stories every day, with occasional meaningful and relaxing activities like book-club, flower arrangement or embroidery workshop, where young ladies can express her love for life and befriend with others, in a space of charm, peace and tranquility.
By consistently cultivating customer services and the insights into customers' wants and needs, building up a significant and solid customer base, in the long run, Miss Daisy Boutique would also develop and promote her exclusive offerings: upcycle clothes and possibly own-designed outfits.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0106933030|
|Data Type: ||thesis|
|Appears in Collections:||[國際經營管理英語碩士學程IMBA] 學位論文|
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