English  |  正體中文  |  简体中文  |  Items with full text/Total items : 88266/117736 (75%)
Visitors : 23393072      Online Users : 151
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124221


    Title: 野柳地質公園非市場價值評估
    Non-Market Value Valuation in Yehliu Geopark
    Authors: 蔡文峰
    Tsai, Wen-Feng
    Contributors: 黃明聖
    蔡文峰
    Tsai, Wen-Feng
    Keywords: 條件評估法
    野柳地質公園
    營運-移轉
    Contingent valuation method
    Yeliu Geopark
    Operate-Transfer
    Date: 2019
    Issue Date: 2019-07-01 11:04:45 (UTC+8)
    Abstract: 本研究探討旅遊特性變數、遊憩資源變數及個人特性變數對野柳地質公園門票的影響。本文藉由條件評估法進行敘述性統計分析、因素分析與信度分析、變異數分析、逐步迴歸和Logit迴歸分析。
    實證結果顯示,受訪者搭乘的交通工具不同對現行門票願付價格是有顯著影響;性別、職業別則是對環境及服務品質提升後門票願付價格有顯著差異。旅遊需求程度分數愈高對於現行門票願付價格呈正向相關;月所得、對園內設施與品質滿意度越大者對於環境及服務品質提升後的門票願付價格呈正相關。影響門票提高願付意願的因素有月所得及居住地區,其中居住於南部地區 (雲林、嘉義、臺南、高雄、屏東) 相對於東部地區 (宜蘭、花蓮、臺東) 是願意支付較高的門票價格。
    This paper explores the effect of tourism characteristics, recreational resources and personal characteristics variables on Yehliu Geopark’s entry tickets. The second part of the study uses the contingent valuation method to conduct descriptive statistical analysis, factor analysis, reliability analysis, variance analysis, stepwise regression analysis and Logistic regression analysis.
    The empirical evidence shows that the different types of transportation used by the respondents have a significant influence on the current price of the entry ticket. Gender and occupations have a significant difference in the price of the entry ticket after the environment and service quality are improved. Higher scores of the tourism demand are positively correlated with the willingness to pay the current entry ticket price. Higher monthly income and greater satisfaction with the facilities and quality in the park are also positively correlated with the willingness to pay the current entry ticket price after the environment and service quality are improved. The factors affecting the willingness to pay the increased entry ticket price include monthly income and residential areas. Compared to the residents in the eastern regions (Ilan, Hualien and Taitung), the residents in the southern regions (Yunlin, Chiayi, Tainan, Kaohsiung and Pingtung) are much more willing to pay for the higher entry ticket.
    Reference: 中文部分
    台灣國家地質公園網路 (2018),「地質公園簡介」,2018年10月20日,取自:http://140.112.64.54/TGN/intro/super_pages.php?ID=tgnintro1.
    交通部觀光局北海岸及觀音山風景區管理處行政資訊網 (2013),「野柳地
    質公園票價調整暨服務品質提升方案」,2018年10月20日,取自:https://admin.taiwan.net.tw/northguan-nsa/ActivitiesDetailC121100.aspx?
    Cond=80de796c-336c-46ed-bfee-f93e26b1cfb0.
    吳明隆、張毓仁 (2018),《SPSS問卷統計分析快速上手祕笈》,臺北市 :
    五南圖書出版股份有限公司。
    吳純寬 (2008),《野柳地質公園植物生態解說手冊》,臺北縣 : 新空間國際
    有限公司。
    李宛臻 (2014),「太魯閣國家公園願付門票費用之研究」,國立臺灣大學生
    物資源暨農學院園藝暨景觀學系碩士論文。
    李威葳、陳姵吟、周慧真 (2012),《北觀拾穗:山海共證十載耕耘路》,新北
    市 : 交通部觀光局北海岸及觀音山國家風景管理處。
    阮昌銳 (2011),《野柳神明淨港》,新北市 : 新北市文化局。
    林思玲、謝德宗、林惠玲 (2017),「古蹟門票價格的決定-遊客付費意願
    之評估」,《應用經濟論叢》,101期,頁31-36。
    社團法人臺北市野鳥學會 (2011),《野柳地質公園鳥類生態解說手冊》,新
    北市 : 新空間國際有限公司。
    邱皓政 (2018),《量化研究法(三):測驗原理與量表發展技術》,臺北市:
    雙葉書廊。
    故鄉市場調查股份有限公司 (2018),「106年國人旅遊狀況調查(公共版)」,
    臺北市:交通部觀光局。
    徐偉初、歐俊男、謝文盛 ( 2016),《財政學》,臺北市:華泰文化事業股份
    有限公司。
    陳美秀 (2016),「民間參與公共建設 (OT) 賡續委外案之實務探討--以野柳
    地質公園為案例」,《工程》,89期,頁81-89。
    陳韋宏 (2009),「公私協力治理模式應用於國家風景區景點 : 以野柳地質
    公園為例」,國立臺灣大學國家發展研究所碩士論文。
    鄭吉輝 (2012),「國家風景區委外經營管理之研究 : 以野柳地質公園案為
    例」,開南大學公共管理事務管理研究所碩士論文。
    戴昌鳳 (2010),《野柳地質公園海洋生態解說手冊》,臺北縣 : 交通部觀光
    局北海岸及觀音山國家風景管理處;臺北縣 : 新空間國際有限公司。
    羅金光 (2009),《野柳地質公園地質地景解說手冊》,臺北縣 : 新空間國際
    有限公司。
    蘇逸旻 (2016),「宜蘭五十二甲濕地發展生態旅遊之價值評估-CVM之應
    用」,國立臺北大學自然資源與環境管理研究所碩士論文。
    eBird網站:https://ebird.org/hotspots.
    交通部觀光局行政資訊網 (2019),「觀光統計年報」,2019年3月20日
    取自:https://admin.taiwan.net.tw.

    英文部分
    Ahmed, S. U. and K. Gotoh (2006), Cost-Benefit Analysis of Environmental Goods by Applying the Contingent Valuation Method: Some Japanese Case Studies. Tokyo, Japan; New York: Springer, 15-16
    Asafu–Adjaye, J and S. Tapsuwan (2008), “A Contingent Valuation Study of Scuba Diving Benefits: Case Study in Mu Ko Similan Marine National Park, Thailand” Tourism Management 29, 1122-1130.
    Bishop, R. C. and D. Romano (1998), Environmental Resource Valuation: Applications of the Contingent Valuation Method in Italy, Boston, Mass: Kluwer Academic Publishers.
    Cheung, L. T. O. (2016), “The Effect of Geopark Visitoes' Travel Motivations on
    their Willingness to Pay for Accredited Geo-guided Tours” Geoheritage 8,
    201-209.
    Cochran, W. G. (2007), Sampling Techniques, New York: John Wiley & Son.
    Dong, X., J. Zhang, R. Zhi, S. Zhong and M. Li (2011), “Measurin Recreational Value of World Heritage Sites Based on Contingent Valuation Method: A Case Study of Jiuzhaigou” Chin. Geogra. Sci 21, 119-128.
    Ezebilo, E. E., B. Mattias, M. Leif, L. Anders and M. Werner (2015), “Preferences and Willingness to Pay for close to Home Nature for Outdoor Recreation in Sweden” Journal of Environmental Planning and Management 58, 283-296.
    Amirne Hamid, Sadegh Khalilian, Mohammad H. Assareh and Majid Ahmadian
    (2006), “Estimating the Existence Value of North Forests of Iran by Using a Contingent Valuation Method” Ecological Economics 58, 665-675.
    Herath, G. and J. Kennedy (2004), “Estimating the Economic Value of Mount Buffalo National Park with the Travel Cost and Contingent Valuation Models” Tourism Economics 10, 63-78.
    Thalany Kamri (2013), “Willingness to Pay for Conservation of Natural Resources in the Gunung Gading National Park, Sarawak” Procedia –
    Social and Behavioral Sciences 101, 506-515.
    Lee, Choong-Ki and Sang-Yoel Han (2002), “Estimating the Use and Preservation Values of National Parks' Tourism Resources Using a Contingent Valuation Method” Tourism Management 23, 531-540.
    Newsome David, Ross Dowling and Yu-Fai Leung (2012), “The Nature and Management of Geotourism: A Case Study of two Established Iconic Geotourism Destinations” Tourism Management Perspectives 2, 19-27.
    Mmopelwa, G., D. L. Kgarhi and L. Molefhe (2007), “Tourists' Perceptions and
    their Willingness to Pay for Park Fees: A Case Study of Self-Drive Tourists and Clients for Mobile Tour Operators in Moremi Game Reserve, Botswana” Tourism Management 28, 1044-1056.
    Platania, M and M. Rizzo (2018), “Willingness to Pay for Protected Areas: A Case of Etna Park” Ecological Indicators 93, 201-206.
    Reynisdottir, M, H. Song and J. Agrusa (2008), “Willingness to Pay Entrance Fees to Natural Attractions: An Icelandic Case Study” Touris Management 29, 1076-1083.
    Siew, M. K., M. R. Yacob, A. Radam, A. Adamu and E. F. Alias (2015), “Estimating Willingness to Pay for Wetland Conservation: A Contingent Valuation Study of Paya Indah Wetland, Selangor Malaysia” Procedia Enviromental Sciences 30, 268-272.
    Description: 碩士
    國立政治大學
    財政學系
    1032550224
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1032550224
    Data Type: thesis
    DOI: 10.6814/NCCU201900028
    Appears in Collections:[財政學系] 學位論文

    Files in This Item:

    File SizeFormat
    022401.pdf1962KbAdobe PDF0View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback