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Title:	個人特性與LinkedIn使用動機及行為關聯性研究 A study of relationships among individual characteristics, motivation and behavior of using LinkedIn.
Authors:	陳寶如
Contributors:	黃家齊陳寶如
Keywords:	LinkedIn 社群網絡平台個人特性使用行為使用動機 LinkedIn Social Network Site Personal characteristics Usage behavior Usage motivation
Date:	2019
Issue Date:	2019-07-01 11:12:20 (UTC+8)
Abstract:	社群網絡平台（Social Network Sites, SNS）提供給人們一個更廣泛的溝通方式。以LinkedIn為例，不僅滿足原有的社交目的，還能透過人脈連結的方式拓展商務。目前在國內關於LinkedIn使用的研究並不普遍，期許透過本研究，為日後學術研究開啟新的篇章。參考國內外社群網絡平台的相關文獻，以使用者特性（含人格特性、職務類別與人口統計變項）、網站使用行為（Facebook使用行為與104人力銀行使用行為）、LinkedIn使用動機與行為作為研究主軸。並以文獻資料與推論建立H1~H8假設，期望藉由問卷的分析結果來驗證其正確性。最後共回收150份有效問卷，以層級迴歸進行分析。結果發現：一、使用者「使用LinkedIn年資」與「好友連結數量」有正向關聯性；二、在使用動機與使用行為中，「關注特定產業與公司資訊」動機與大多數LinkedIn使用行為存有關聯性。其餘在特定動機下也存有關聯性的行為：如「求職」動機與「求職與投遞履歷」行為、「社交」動機與「主動人脈連結」、「留言與回覆」行為；三、透過與LinkedIn相似的網站使用行為（104、Facebook）變項得知「個人資料更新」行為與Facebook使用行為呈負向關係、與104使用行為上呈現正向關係。透過分析資料顯示，台灣與國外在LinkedIn使用功能上也不盡相同。目前台灣使用者較多用於資訊的獲取，且在社團功能使用上較不活躍。在業務功能的使用上，大多是人力資源者用於招聘，其他職務類別的使用者較少將LinkedIn作為B2B商務開發工具。綜上，本研究在台灣LinkedIn使用者之個人特性、使用行為及使用動機上填補過去對相關議題探討之不足。 There are variable social network cites which provide a wider range of communication methods for people. Take LinkedIn as an example, it not only meets the social needs, but also explores business opportunity through the connections. Based on the previous research and literature, the conceptual framework consists of user characteristics, website usage behavior, LinkedIn usage motivation and behavior. And hypothesis H1~H8 are established by the relevant study as mention above. Then, we carry out hypothesis testing by questionnaire method. A total of 150 valid questionnaires were collected and it shows that 1) “The years of using LinkedIn” has a positive relationship with the “Number of connection”. 2) There are some findings related with motivation and behavior such as "Focus on industry and company information" motivation and "Browsing" behavior；"Job-seeking" motivation and "Job-seeking and resume delivery" behavior；"Social" motivation and "Friend connecting" and "Message and Reply" behavior. 3) The "Personal data updating" behavior has negative relationship with Facebook usage behavior, and has positive relationship with 104 human bank usage behavior. We found there exists differences between Taiwan and foreign countries. Taiwanese users tend to take LinkedIn as information acquisition and less usage of community functions. Besides, most of the human resources take it for the recruitment process. However, the users of other job categories seldom take it as a business development tool like foreign country. Our findings make up for the deficiencies about personal characteristics, usage behavior and motivation of LinkedIn usage in the past.
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Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 106363027
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106363027
Data Type:	thesis
DOI:	10.6814/NCCU201900020
Appears in Collections:	[MBA Program] Theses

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