English  |  正體中文  |  简体中文  |  Post-Print筆數 : 20 |  Items with full text/Total items : 90029/119959 (75%)
Visitors : 24035086      Online Users : 136
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124635

    Title: 企業慈善的社會價值與品牌價值
    The Social Value and Brand Value of Corporate Philanthropy
    Authors: 蘇芸仟
    Su, Yun-Chien
    Contributors: 蘇威傑
    Su, Wei-Chieh
    Su, Yun-Chien
    Keywords: 企業慈善
    Corporate philanthropy
    Social value
    Brand value
    Community development
    Brand relationship
    Date: 2019
    Issue Date: 2019-08-07 15:49:45 (UTC+8)
    Reference: 邱志聖(2017)。品牌策略與管理。台灣:智勝。


    顏和正(2018年10月11日)。【2018一百強】瑞助營造推公益修繕 免費愛心賺到商機。CSR@天下。2019年5月15日,取自https://csr.cw.com.tw/article/40656

    蘇威傑(2014)。多多益善錯了嗎?了解企業慈善如何幫助企業創造價值。政大商業評論Winter 2014。2019年3月31日,取自http://nccubr.nccu.edu.tw/article.php?aid=68&mid=27

    Ballesteros, L., Useem, M., & Wry, T. (2017). Masters of disasters? An empirical analysis of how societies benefit from corporate disaster aid. Academy of Management Journal, 60(5), 1682-1708.

    Banerjee, S. B. (2008) Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34:51–79.

    Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122-136.

    Brammer, S., & Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics,61(1), 29–44.

    Brown, T. J., & Dacin, P. A. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1), 68–84.

    Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.

    Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10), 1105-1121.

    Frynas, J. G. (2005). The false developmental promise of corporate social responsibility: Evidence from multinational oil companies. International Affairs, 81(3), 581-598.

    Galaskiewicz, J. (1985). Social organization of an urban grants economy: A study of business philanthropy and nonprofit organizations. Orlando, FL: Academic Press.

    Gautier, A., & Pache, A. C. (2015). Research on corporate philanthropy: A review and assessment. Journal of Business Ethics, 126(3), 343-369.

    Lev, B., Petrovits, C., & Radhakrishnan, S. (2010). Is doing good good for you? How corporate charitable contributions enhance revenue growth. Strategic Management Journal, 31(2), 182–200.

    McWilliams, A. , Siegel, D. S. and Wright, P. M. (2006), Corporate Social Responsibility: Strategic Implications. Journal of Management Studies, 43(1), 1-18.

    Mirvis, P., & Googins, B. (2006). Stages of corporate citizenship. California Management Review, 48(2), 104-126.

    Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–69.

    Seifert, B., Morris, S. A., & Bartkus, B. R. (2003). Comparing big givers and small givers: Financial correlates of corporate philanthropy. Journal of Business Ethics, 45(3), 195-211.

    Su, W., & Tsang, E. W. (2015). Product diversification and financial performance: The moderating role of secondary stakeholders. Academy of Management Journal, 58(4), 1128-1148.

    Sundaram, A. K., & Inkpen, A. C. (2004). The corporate objective revisited. Organization Science, 15(3), 350-363.

    Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106351022
    Data Type: thesis
    DOI: 10.6814/NCCU201900121
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

    Files in This Item:

    There are no files associated with this item.

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback