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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/12513


    Title: 企業成長 策略選擇與策略改變
    Authors: 洪世章;譚丹琪;廖曉青
    Hung,Shih-Chang;Tan,Dan-Chi;Liao,Hsiao-Ching
    Keywords: 企業成長;策略選擇;策略改變;程序派典
    firm growth;strategic choice;strategic change;process paradigm
    Date: 2007-03
    Issue Date: 2008-12-03 13:55:25 (UTC+8)
    Abstract: 企業成長代表高層管理者在公司發展之不同階段,選擇不同之企業策略,並據以構成策略改變之軌跡。在本文裏,我們從進化觀點、資源基礎理論、動態能耐、交易成本與社會網絡等研究文獻中,整理提出企業有三種基本的成長策略可茲選擇,包括:1)採行階層式的一般性擴張策略;2)透過市場機制功能進行購併活動,將外部資源內部化;3)利用組織間觀點,發展非階層、非企業成長、策略選擇與策略改變市場的混合式網絡關係,具體型式如策略聯盟。根據此三種策略架構,本研究遵循程序研究派典,採用個案導向式之比較研究來探討台灣三大資訊電腦集團-宏碁、神通、大眾-在成長過程中策略選擇與改變的差異與共通性。本文最後討論理論、實務意涵以及未來研究建議。
    Firm growth concerns the ways in which top management constantly makes strategic choices, which, in turn, develop into an evolving process of strategic change. Drawing on perspectives from evolutionary theory, resource-based approach, dynamic capabilities, transaction cost economics and social networks, the paper discusses three strategic choices for corporate growth: generic expansion, acquisition, and network. Based on the process-oriented paradigm, we employ a case-oriented comparative method for examining how the proposed model can be applied to analyze strategic choices and change of three Taiwanese computer firms-Acer, Mitac and FIC. Theoretical, empirical and managerial implications are drawn from this study.
    Relation: 中山管理評論, 15(1), 11-35
    Data Type: article
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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