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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/125222


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    题名: Dissimilarities of designer ideation by identified searching-retrieving behavior in referencing online-offline material
    作者: 鄭霈絨
    Pei-JungCheng
    贡献者: 廣告學系
    关键词: Ideation;Retrieving behavior (RI);Searching behavior (SI);Referencing behavior
    日期: 2016-04
    上传时间: 2019-08-16 14:36:44 (UTC+8)
    摘要: The study mainly examined the characteristics of the referencing behavior in designers' ideation. Especially, designers' searching behavior and retrieving behavior, and the interactive and connective relationship between the two referencing methods and other behaviors were described. Ten practicing graphic designers were observed while they completed assigned tasks. The study identified specific features of ideation in the designers stimulated by printed and online materials. Two distinct methods were used by the designers in developing ideas based on the process they used to transform their ideas. Based on considering the keyword-based information retrieving behavior, a "thinkingseeing-moving" structure was proposed in the study to describe designers' ideation pattern in the digital environment. The study also highlights the importance of a mechanism supporting designers' ideation that includes words and images.
    關聯: Bulletin of Japanese Society for the Science of Design, Vol.62, No.3, pp.pp. 85-94
    数据类型: 期刊論文
    DOI 連結: https://doi.org/10.11247/jssdj.62.3_85
    DOI: 10.11247/jssdj.62.3_85
    显示于类别:[廣告學系] 期刊論文

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