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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/125300
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/125300

    Title: If they can do it, why not us? Competitors as reference points for justifying escalation of commitment
    Authors: 謝凱宇
    Hsieh, Kai-Yu
    Tsai, Wenpin
    Chen, Ming-Jer
    Contributors: 企管系
    Date: 2014-01
    Issue Date: 2019-08-20 10:16:15 (UTC+8)
    Abstract: This study highlights competitive market conditions as an important structural determinant of escalation of commitment. Bridging escalation behavior literature and competitive dynamics research, we argue that reference to certain rivals may enable or disable decision makers to justify continuing investment in an underperforming initiative, thereby influencing a firm's tendency toward escalating commitment. We test our ideas using data on a set of leading companies in the information technology industry and their investment activities in China. Empirical analysis reveals strong evidence that a firm's escalating tendency is increased by larger competitors' high action volume and smaller competitors' positive performance. In contrast to prior research focus on decision makers' persistence irrespective of external cues, we also find that a firm's escalation behavior is decreased by larger rivals' negative performance.
    Relation: Academy of Management Journal, Vol.58, No.1, pp.38-58
    Data Type: 期刊論文
    DOI 連結: https://doi.org/10.5465/amj.2011.0869
    DOI: 10.5465/amj.2011.0869
    Appears in Collections:[企業管理學系] 期刊論文

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