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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/125301
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/125301

    Title: Matching response to competitors’ moves under asymmetric market strength
    Authors: Hyun, Eunjung
    Hsieh, Kai-Yu
    Contributors: 企管系
    Keywords: Asymmetric market strength;Competitive strategy;Entry behavior;Matching response
    Date: 2018-01
    Issue Date: 2019-08-20 10:16:21 (UTC+8)
    Abstract: This paper investigates a firm's inclination to match a rival's strategic move under asymmetric market strength. Drawing from the awareness-motivation-capability framework, we theorize that a firm is more likely to match modestly weaker competitors to sustain its current lead and match modestly stronger competitors to eschew lagging further behind; conversely, a firm is less likely to match far weaker competitors due to its lack of attention and match far stronger competitors due to its inability to compete. Event history analysis of a set of IT companies’ entry moves into various locations in China exhibits support for our hypotheses. Our findings suggest that a firm's matching response most often occurs under a moderate level of asymmetric market strength.
    Relation: Journal of Business Research, Vol.82, pp.202-212
    Data Type: 期刊論文
    DOI 連結: https://doi.org/10.1016/j.jbusres.2017.09.038
    DOI: 10.1016/j.jbusres.2017.09.038
    Appears in Collections:[企業管理學系] 期刊論文

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