政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/125301

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/125301

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题名:	Matching response to competitors’ moves under asymmetric market strength
作者:	Hyun, Eunjung 謝凱宇 Hsieh, Kai-Yu
贡献者:	企管系
关键词:	Asymmetric market strength;Competitive strategy;Entry behavior;Matching response
日期:	2018-01
上传时间:	2019-08-20 10:16:21 (UTC+8)
摘要:	This paper investigates a firm`s inclination to match a rival`s strategic move under asymmetric market strength. Drawing from the awareness-motivation-capability framework, we theorize that a firm is more likely to match modestly weaker competitors to sustain its current lead and match modestly stronger competitors to eschew lagging further behind; conversely, a firm is less likely to match far weaker competitors due to its lack of attention and match far stronger competitors due to its inability to compete. Event history analysis of a set of IT companies’ entry moves into various locations in China exhibits support for our hypotheses. Our findings suggest that a firm`s matching response most often occurs under a moderate level of asymmetric market strength.
關聯:	Journal of Business Research, Vol.82, pp.202-212
数据类型:	期刊論文
DOI 連結:	https://doi.org/10.1016/j.jbusres.2017.09.038
DOI:	10.1016/j.jbusres.2017.09.038
显示于类别:	[企業管理學系] 期刊論文

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