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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/125921

    Title: 以網路輿情探討汽車銷售的動態競爭關係
    Competitive Dynamic In Vehicle Market - An Exploratory Analysis by Public Opinion Mining
    Authors: 黃筠婷
    Huang, Yun-Ting
    Contributors: 許牧彥
    Hsu, Mu-Yen
    Huang, Yun-Ting
    Keywords: 網路輿情
    Internet public opinion
    automotive industry
    sentiment analysis
    competitor analysis
    Date: 2019
    Issue Date: 2019-09-05 17:30:02 (UTC+8)
    Abstract: 現今社會已經為一個數位網路時代,任何人與任何產業都一定與網路有所關聯。這樣的時代也改變了許多傳統的模式,網路可以訂購任何商品而消費者不用前往市場,網路上也可以搜尋到任何有關商品的評價,取代了傳統只能靠口耳相傳的口碑傳遞方式。故本研究將嘗試利用網路的觀測資料來分析產業競爭的動態。
    Today, anyone and any industry can be connected to the Internet. It has changed many traditional model. On the internet, consumers can buy anything instead of go to market. And they can search for any product reviews on the web replacing the traditional word-of-mouth communication that can only passed by word of mouth. Therefore, this study will try to use the content of consumer discussion on the network as the data source of industrial competition.

    This study analysis is aimed to analyze the public opinion on internet for the automotive industry. Because the consumers of car industry would care about the sentiment on the internet, consumers have enough motivation to go online to refer to the sentiment about the goods. This study will analyze the discussion content on the internet , split content into different dimension, distribute the result on the designed diagram, and present the sentiment of consumers on a whole picture.

    This study found that the buzz on the internet and sales is related (the opinions of consumers have important influence) by comparing the amount of buzz on the internet with the data of car sales information. The study also show the methodology of identifying the nearest competitors of focal brand by the demand side, which have important implications for the academic research and industrial practice of competitive dynamics.
    Reference: 中文部分
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    鄒紹騰,游福裕. (2007). 汽車行銷與服務: 勁園文化事業股份有限公司.

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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106364122
    Data Type: thesis
    DOI: 10.6814/NCCU201901057
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

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