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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/127560
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/127560

    Title: To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price
    Authors: 樓永堅
    Lou, Yung-Chien
    Tsai, Pei-Chun
    Contributors: 企管系
    Date: 2019-07
    Issue Date: 2019-11-25 16:15:11 (UTC+8)
    Relation: 2019 AMA Summer Educators' Conference, American Marketing Association
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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