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| Title: | 生技產業創新經銷商轉型策略之研究—以L公司為例
Research on the Transformation Strategy of Innovative Distributors in Biotechnology Industry - The case of L Company |
| Authors: | 林燕 |
| Contributors: | 郭維裕
林燕 |
| Keywords: | 生技產業
中小企業
大健康產業
農業生技
轉型成長策略 |
| Date: | 2020 |
| Issue Date: | 2020-03-02 11:03:51 (UTC+8) |
| Abstract: | 17世紀起，台灣即因為優越戰略地點，成為西歐海權國家競相角逐的場所，不久更成為西方國家對中國、日本、南洋等地的經貿轉繼站。1960年代的客廳即工廠經濟政策，締造了以中小企業為主的經濟方向與理念，因此台灣有近9成的中小企以貿易為主要的商業模式，過去在資訊不對等的落差中產生貿易經銷商的利基，但現在必需有更新的商業模式包裝成一種不易被替代或取代的陷入服務或者解決方案，來保護經銷商的投入及市場開發不被傷害。
為了不衝擊中小企業的成長及永續發展，本研究透過個案公司之內、外部環境分析，使用的工具及方法包括PEST分析、五力分析、SWOT分析及Business Model Canvas ，探討生技產業創新經銷商轉型策略，並研究個案公司在面對產品或原料的經銷過程中，如何防止原廠的經銷權回收及非獨家代理的同業競爭問題，因此必需了解個案公司的價值核心及關鍵成功的方向，擬定未來成長的策略。
本研究結果發現，個案公司的核心價值及產出的創經銷商轉型策略為：
1. 強化關鍵整合能力，以Michael E. Porter的五力模型增加為六力，即『資源獲取與整合使用能力』，創新、數據資源、優惠政策的快速整合。
2. 關鍵成功方向為知識化及產業升級，從賣產品到賣服務(服務是標準化+個性化)升級到賣解決方案，達成最終目標『全流程服務+全生命周期服務』，讓客戶的黏著度既深且牢，不易被替代。
Since the 17th century, because of its strategic location, Taiwan has become a place for Western Europe`s main route. It is also close to becoming a relay station for trade between Western countries to China, Japan, and Nanyang. In the 1960s, the manufactory or factory economic policy created an economic direction and philosophy dominated by small and medium-sized enterprises. Therefore, nearly 90% of Taiwan`s SMEs use trade as their main business model. In the past, trade distribution was caused by an unfactual information gap. Especially for the commercial niche market, there must be a newer business model packaged into a restricted service or solution that is not easy to be replaced for protecting dealers` professional experience and market development from being harmed.
Avoid not to impact the growth and sustainable development of small and medium-sized enterprises, this study analyzes both the internal and external environment of individual companies, using tools and methods including PEST analysis, Porters Five-Force analysis, SWOT analysis, and business model canvases to explore the innovation and distribution of the biotechnology industry Business conversion strategies, and research on how a company can prevent the recovery of the original dealership and non-exclusive agency competition in the face of the distribution of products or raw materials. Therefore, it is necessary to understand the core value of the company and the key success directions. Develop strategies for future growth.
The results of this study bought in the core value of the individual company and its complementary dealership conversion strategy are:
1. Strengthen the key integration capabilities, and increase the Five-Force model of Michael E. Porter to Six Forces, namely "resource acquisition and integrated use capabilities", innovation, rapid integration of data resources, preferential policies.
2. The key success direction is knowledge and industrial upgrading, from selling products to selling services (services are standardized + personalized) to selling solutions, to achieve the ultimate goal of "full process services + full life cycle services", so that customers reliability is deep and strong, and it is not easy to be replaced. |
| Reference: | 一、 中文文獻
1. 范家儀(2016)。我國生技產業現況及淺談未來發展趨勢。
取自：https://mymkc.com/article/content/22537
2. 勤業眾信(2018)。生技醫療產業展望報告。
取自：https://www2.deloitte.com/tw/tc/pages/life-sciences-and-healthcare/articles/lshc-2018-outlook.html
3. 勤業眾信(2014)。生技製藥產業之併購趨勢與未來發展。
取自：https://www2.deloitte.com/tw/tc/pages/life-sciences-and-healthcare/articles/newsletter-11-16.html
4. 安永(2017)。生物科技產業報告，超越邊界 Beyond borders。
取自：https://www.ey.com/Publication/vwLUAssets/ey-biotechnology-report-2017-beyond-borders-staying-the-course-tw/$FILE/ey-biotechnology-report-2017-beyond-borders-staying-the-course-tw.pdf
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取自：http://microbiology.scu.edu.tw/MIB/confer/Meeting%202005/paper/940119-07.pdf
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取自：https://www.foodnext.net/science/scsource/paper/4616112362
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取自：https://www.bot.com.tw/SiteCollectionDocuments/resource_103/quarterly_103/60_3/quarterly60_3_5.pdf
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取自：https://hidas-learning.weebly.com/uploads/4/6/2/0/46204475/11月16日_生技通路與市場策略_許盛發.pdf
14. 2019生技產業白皮書。
取自：https://www.biopharm.org.tw/images/2019/Biotechnology-Industry-in-Taiwan-2019.pdf
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取自：http://www.biotaiwan.org.tw/download/aboutchief2/108/77.全球保健生技產業分析與營運策略.pdf
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二、 英文文獻
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14. Gulati, R. (1998), Alliances and networks, Strategic Management Journal, 19: 293-317. |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932022 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106932022 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000248 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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