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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/128838


    Title: 寶島餐車商業計畫
    Business plan for bubble island food truck
    Authors: 張漢平
    Chang, Brian
    Contributors: 吳文傑
    Wu, Jack
    張漢平
    Chang, Brian
    Keywords: 餐車
    無國界料理
    台式料理
    Food trucks
    Fusion food
    Taiwanese food
    Date: 2020
    Issue Date: 2020-03-02 11:08:56 (UTC+8)
    Abstract: In the past ten years or so, the food truck industry has evolved into a multi-million dollar industry in the US and has changed the perception that food trucks are an inferior type of food service. With its generally lower overall operating costs and potential for high gross margins, food trucks have become a legitimate competitor to brick-and-mortar restaurants. Coinciding with the evolution of the food truck industry is the growing interest in Taiwanese cuisine. This business plan analyzes the business opportunity of pairing a trendy type of food service with a cuisine type that’s gaining fans quickly in the international community.
    The business plan discusses the business values and value proposition of a Taiwanese fusion food truck, explores the food truck industry, its rapid growth, and growing trends, and analyzes the external and internal aspects of the industry and business. It also includes a marketing strategy, a business operations plan, and a financial plan for jumpstarting the business.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933040
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933040
    Data Type: thesis
    DOI: 10.6814/NCCU202000174
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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