English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109948/140897 (78%)
Visitors : 46082020      Online Users : 1101
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/129813


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/129813


    Title: Identifying the Role of Fun and Data Security on Intention to use Incheon Airport`s AI Service Robot
    인천공항 지능형 서비스 로봇의 활성화 방안에 관한 연구
    Authors: 朴星俊(박성준)
    Park, Sungjun (Steven)
    김근정
    Kim, Geun-Jung
    이희정
    Lee, Hee-Jung
    Contributors: 企管系
    Keywords: AI為基礎的服務;機器人技術 ;數據安全 ;有趣 
    AI-based Robot;Data Security;Fun;Technology Acceptance Model
    Date: 2019-12
    Issue Date: 2020-05-25 15:48:25 (UTC+8)
    Abstract: 在各個行業中，基於AI的服務機器人不僅被引入以降低成本，而且還提高了服務質量，並且正在努力提高機器人的利用率。在這項研究中，我們驗證了消費者在激活基於人工智能的機器人時所遇到的“樂趣”因素和“數據安全性”問題如何影響使用該機器人的態度和意圖。進行了在線調查以驗證研究模型，並通過結構方程式驗證了假設。分析的結果發現，數據安全性問題越安全，服務機器人越有用，並且添加的有趣元素越多，實用性和可用性就越高。此外，已經確認，感知的可用性和感知的實用性，技術接受模型的驅動力會影響態度和意圖。這項研究的結果表明，在機場服務站點設計引入智能服務機器人時，重要的是要考慮用戶可以識別的簡便易用的有趣因素，並且數據安全性也是重要的因素。
    In order to reduce costs and improve quality of service in various industries, artificial intelligence-based service robots have been introduced, and many companies are making efforts to improve utilization of it. This study attempt to verify the relationship between technology acceptance attitude and intention on data security and fun, by applying artificial intelligence-service robot in the airport. For verifying the proposed model, this study conducted an online survey and analyzed it through a SEM. The findings indicate that data security impacts perceived usefulness, and fun influences perceived usefulness and perceived ease of use. Also the drivers of Technology acceptance (perceived ease of use and perceived usefulness) affect the attitude and intention. This study suggests that marketers should consider fun and data security which feels easy and useful when designing artificial intelligence-service robots at the airport.
    Relation: Korea Logistics Review, Vol.29, No.6, pp.25-36
    Data Type: 期刊論文
    DOI 連結: http://dx.doi.org/10.17825/klr.2019.29.6.25
    DOI: 10.17825/klr.2019.29.6.25
    Appears in Collections:[企業管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2262View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback