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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/129955
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/129955

    Title: A longitudinal study of leader influence in sustaining an online community
    Authors: 李怡慧
    Lee, Joyce Y.H.
    Yang, Chin-Sheng
    Hsu, Carol
    Wang, Jhong-Heng
    Contributors: 資管系
    Keywords: Online community;Online leadership;Networked influence;Social network analysis;Content analysis
    Date: 2019-03
    Issue Date: 2020-05-26 15:08:57 (UTC+8)
    Abstract: Previous research suggests that online leaders play an important role in sustaining community activities. Although the research has contributed to our understanding of how leaders develop effective ways to operate a community, most only provide a snapshot view of online leadership, thus paying little attention to changes in leaders in a communal context. In this study, we adopt the theory of networked influence to investigate the dynamics of online leadership using a longitudinal analysis. Data were collected from an online community in operation for 10 years. By conducting social network analysis using qualitative methods, we identified several types of emerging and coexisting online leadership, i.e., responsive expert leader, multiboard connectors, and social bond leader. The community’s sustainability did not rely on the same leaders throughout its temporal development but rather a “relay event” involving passing on the baton among different leaders with their specific leadership styles, which had a significant positive impact on the sustainability of user participation.
    Relation: Information & Management, Vol.56, No.2, pp.306-316
    Data Type: article
    DOI 連結: https://doi.org/10.1016/j.im.2018.10.008
    DOI: 10.1016/j.im.2018.10.008
    Appears in Collections:[資訊管理學系] 期刊論文

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