China's Xi Jinping – General Secretary of the Communist Party of China (CCP), President of the People's Republic of China, and Chairman of the Central Military Commission – first mentioned the phrase ‘Chinese Dream’ in late 2012 when visiting ‘The Road of Rejuvenation’ exhibition at the National Museum of China. He had just become China's top leader two weeks earlier. He defined the Chinese Dream as the great rejuvenation of the nation but did not illustrate concrete ideas. Nonetheless, the use of the phrase has become widespread ever since.
The SAGE Handbook of Propaganda, SAGE Publications Ltd, pp.405-421