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政大機構典藏 > 傳播學院 > 期刊論文 > Item 140.119/130166

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/130166

Title:	Cultural trait vs. personality trait: Predicting the appeal of Korean entertainment among Asian viewers in Singapore, Taiwan, and Hong Kong
Authors:	林淑芳 Lin, S.-F. Kim, J Kim, H. K. Kim, S.
Contributors:	傳播學院
Date:	2019-03
Issue Date:	2020-06-22 10:48:13 (UTC+8)
Abstract:	This research explores transnational consumption of Korean entertainment among Asian viewers. To explain the appeal of Korean entertainment, this research focuses on mixed response of two opposing states (e.g., laughing and crying) that are induced, and examines the theoretical framework of personality trait (need for affect) vs. cultural trait (naïve dialecticism). Results from a survey (n = 745) reveal that mixed response mediates the positive association between naïve dialecticism (not need for affect) and the appeal. Findings are discussed regarding a cultural trait that predicts Asian viewers’ gratification from experiencing culturally fit emotions that fulfill central cultural (vs. personal) goals.
Relation:	Journal of Broadcasting & Electronic Media,Volume 63, 2019 - Issue 2, Pages 285-303
Data Type:	article
DOI 連結:	https://doi.org/10.1080/08838151.2019.1622114
DOI:	10.1080/08838151.2019.1622114
Appears in Collections:	[傳播學院] 期刊論文

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