政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131500

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131500

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 109952/140891 (78%)
造访人次 : 46257194 在线人数 : 1132

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜寻范围

查询小技巧：

您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果

若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据

进阶搜寻

主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于政大典藏 ‧ 管理

到手机版

政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 > Item 140.119/131500

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/131500

题名:	API商業模式研究 A Study of the Business Model of Application Programming Interface
作者:	陳宥任 Chen, Yu-Jen
贡献者:	尚孝純 Shang, Shari S.C. 陳宥任 Chen, Yu-Jen
关键词:	應用程式介面商業模式 Application Programming Interface API Business Model
日期:	2020
上传时间:	2020-09-02 11:47:52 (UTC+8)
摘要:	Nowadays, there are many studies discussing the advantages of using APIs. But only a few examine what value it holds for an API provider. This study identifies cases from different industry fields, analyzes their APIs to explain why they are willing to provide APIs on the internet. First, the study identified ten enterprises as the target cases from as diverse industry fields as possible. Second, the study chose five representative APIs from each enterprise’s website, platform, and developer document. Third, this study applied business model framework to analyze fifty APIs, which revealed the association between the value provided by the API and the provider. To clarify the differences and similarities among APIs easily, the discussion is based on the API type instead of the function. APIs are categorized into three types: data, service, and development. First, infrastructures of the APIs were examined. Second, the value position of the API was analyzed. Third, API end users were studied to speculate the customer. Finally, the study tried to answer the question of “what value does the API provider expect to get” to understand benefits received by API providers. In conclusion, APIs provide five values to the API providers: profit, extended market, enhanced content, user engagement and stimulate consumption. Enterprises which want to engage in the API economy can refer to this study to determine what functions they should encapsulate in the APIs and plan for the benefits.
參考文獻:	Amadeus. (2019). 2019 Amadeus® Global Report. Retrieved from https://corporate.amadeus.com/en/annual-reports/amadeus-annual-report-2019 Berelson, B. (1952). Content analysis in communication research. New York: Free Press Bloch, J. (2018, August 8). A Brief, Opinionated History of the API [presentation video file ]. Retrieved from https://www.infoq.com/presentations/history-api/ Cotton, I. W., & Greatorex Jr, F. S. (1968, December). Data structures and techniques for remote computer graphics. In Proceedings of the December 9-11, 1968, fall joint computer conference, part I (pp. 533-544). Doi:10.1145/1476589.147666 de Souza, C. R., & Redmiles, D. F. (2009). On the roles of APIs in the coordination of collaborative software development. Computer Supported Cooperative Work (CSCW), 18(5-6), 445. Doi: 10.1007/s10606-009-9101-3 Encyclopædia Britannica (2019). Application programming interface. In Encyclopædia Britannica Online. Retrieved from https://www.britannica.com/technology/API Fitzpatrick, G., Kaplan, S., Mansfield, T., Arnold, D., & Segall, B. (2002). Supporting public availability and accessibility with Elvin: Experiences and reflections. Computer Supported Cooperative Work (CSCW), 11(3-4), 447-474.Doi: 0.1023/A:1021226206564 Fowler, M. (2002). Public versus published interfaces. IEEE Software, 19(2), 18–19. Doi: 10.1109/52.991326 Hall, M. (2019). Facebook. In Encyclopædia Britannica Online. Retrieved from https://www.britannica.com/topic/Facebook Hong Kong Monetary Authority. (2019, July 31). Open API Framework for the Banking Sector: One year on. [Online announcement] Retrieved from https://www.hkma.gov.hk/eng/news-and-media/press-releases/2019/07/20190731-3/ Hosch, W. L. & Hall, M. (2020). Google. In Encyclopædia Britannica Online. Retrieved from https://www.britannica.com/topic/Google-Inc Institute for Information Industry. (2008). SOA development trends and related business opptunities in Taiwan. Taiwan: Market Intelligence & Consulting Institute, MIC Magretta, J. (2002). Why Business Models Matter, Harvard Business Review 80(5): 86-92. Matthew. (n. d.) The Revolut Business Model – How Does Revolut Work & Make Money? [Web blog message] Retrieved from https://productmint.com/the-revolut-business-model-how-does-revolut-make-money/#Loans_Overdrafts McCarthy, B. (2020, March). A Brief History Of Salesforce.com: 1999-2020 [Web blog message] Retrieved from https://www.salesforceben.com/brief-history-salesforce-com/ McDaniel, S. (2019). Microservices vs SOA: What’s the Difference? [Web blog message] Retrieved from https://www.talend.com/resources/microservices-vs-soa/ Nawal, A. (2018, October 5). Twitch.tv Business Model \| How Does Twitch Make Money? [Web blog message] Retrieved from https://www.feedough.com/twitch-tv-business-model-how-does-twitch-make-money/ Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales). Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Doi : 10.17705/1CAIS.01601 Pahwa, A. (2020, May 18). How Does WhatsApp Make Money? WhatsApp’s Revenue Model [Web blog message]. Retrieved from https://www.feedough.com/how-does-whatsapp-make-money/ Parnas, D. L. (1972). On the criteria to be used in decomposing systems into modules. Communications of the ACM, 15(12), 1053–1058. Doi: 10.1145/361598.361623 Qadri, M. (2020, February 2). How WhatsApp Makes Money? [Web blog message] Retrieved from https://whatisthebusinessmodelof.com/business-models/how-whatsapp-makes-money/ Shoe, M. (last edited May 5 2020). Ticketmaster-the birth and development of the world`s largest ticket company [Web blog message]. Retrieved from https://zhuanlan.zhihu.com/p/138333623 Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8. DOI: 10.1080/10196789800000016 Wilhelm, A. (2011, May 18). TwitchTV: Justin.tv’s killer new esports project [Web blog message]. Retrieved from https://thenextweb.com/media/2011/06/06/twitchtv-justin-tvs-killer-new-esports-project/ Wilkes, M. V., Wheeler, D. J., Gill, S. (1951).The Preparation of Programs for an Electronic Digital Computer. Addison-Wesley Press, Inc., Cambridge, MA
描述:	碩士國立政治大學資訊管理學系 107356030
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0107356030
数据类型:	thesis
DOI:	10.6814/NCCU202001295
显示于类别:	[資訊管理學系] 學位論文

文件中的档案:

档案	描述	大小	格式	浏览次数
603001.pdf		924Kb	Adobe PDF2	0	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回馈