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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131561


    Title: C2C母嬰平台 - ECO BABY商業企劃書
    Business Plan: Maternal and Baby C2C Platform – ECO BABY
    Authors: 梁承芳
    Liang, Jennifer
    Contributors: 張大為
    Chang, David
    梁承芳
    Liang, Jennifer
    Keywords: 育兒
    循環經濟
    電子商務
    企業社會責任
    Parenting
    Circular economy
    e-Commerce
    CSR
    Date: 2020
    Issue Date: 2020-09-02 11:57:51 (UTC+8)
    Abstract: Taiwan is suffering from a low birth rate for decades due to the high living cost and economic pressure. However, it’s impossible for us to change the overall environment, like raise the salary or lower the housing cost. What we can do is build a reliable and safe community to support those families and let parents feel confident enough to born and raise new lives in the family.
    ECO BABY mainly focuses on the parents-to-be and families with kids from 0-5. It combines parenting community, used items marketplace, items leasing, parenting exchange, and CSR (Cooperate social responsibility). Parents can acquire parenting tips and knowledge, earn extra money from selling used items, save money by buying affordable items, and even participate in CSR. When the community is strong enough, we will develop the parenting exchange function to release babysitting pressure.
    ECO BABY aims to take care of social responsibilities. We will send notifications to sellers when the products are idle for more than 6 months. Then we will match them with a charity organization so that sellers can consider donating to charity.
    ECO BABY target on “used items” only, which mean we will help to reduce waste and resource consumption, so that we can create a better earth for our offspring and other creature.
    By these methods, ECO BABY is trying to help parents, society, and earth.
    Reference: English
     TK (2016). Marketplace is emerging and getting more market share. Retrieved from https://yowureport.com/38801/
     The Garden of Hope Foundation. (n.d.). Retrieved from https://www.goh.org.tw/tc/p7-bazaar_4.asp
     The Complete Guide to the Revolutionary Platform Business Model. (2017). Retrieved from https://innovationtactics.com/platform-business-model-complete-guide/
     Krista Fabregas. (2017). Ecommerce Business Plan – How to Start Your Online Business off Right. Retrieved from https://fitsmallbusiness.com/ecommerce-business-plan/
     Breakdown of All eCommerce Business Model Types That Work Today (2019). Retrieved from https://amazonseoconsultant.com/types-ecommerce-business-models/
     Evan Traver (2020) Customer to Customer (C2C). Retrieved from https://www.investopedia.com/terms/c/ctoc.asp
     Babysits.org - We are the babysitting community (n.d.). Retrieved from https://www.babysits.org/
     C2C E-commerce Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024. (n.d.). Retrieved from https://www.transparencymarketresearch.com/c2c-ecommerce-market.html
     Amazon Web Services - Start Innovating On AWS Today (n.d.). Retrieved from https://aws.amazon.com/


    Chinese
     金流是什麼？台灣電商金流懶人包 (2018). Retrieved from https://atm70000.com/%e9%87%91%e6%b5%81%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e5%8f%b0%e7%81%a3%e9%9b%bb%e5%95%86%e9%87%91%e6%b5%81%e6%87%b6%e4%ba%ba%e5%8c%85/
     台灣電商賺錢公式：流量×客單價×轉換率=業績 (2018) . Retrieved from https://atm70000.com/%e5%8f%b0%e7%81%a3%e9%9b%bb%e5%95%86%e8%b3%ba%e9%8c%a2%e5%85%ac%e5%bc%8f%ef%bc%9a%e6%b5%81%e9%87%8fx%e5%ae%a2%e5%96%ae%e5%83%b9x%e8%bd%89%e6%8f%9b%e7%8e%87%e6%a5%ad%e7%b8%be/
     國家發展委員會人口推估查詢系統 (n.d.). Retrieved from https://pop-proj.ndc.gov.tw/
     Shopee. (n.d.). Retrieved from https://shopee.tw/
     MamiBuy: The most popular parenting platform. (n.d.). Retrieved from https://mamibuy.com.tw/talk/article/?cid=13
     EcoMami: Save money and environment friendly. (n.d.). Retrieved from http://www.ecomami.com.tw
     電商激戰，3大龍頭開店平台面臨營收上漲、獲利下滑窘境. (2017). Retrieved from https://www.smartm.com.tw/article/33303632cea3
     Bananny托育小幫手: 找專業保母、陪玩夥伴、陪玩姊姊和托嬰 (n.d.). Retrieved from https://bananny.co/


    Japanese
     メルカリ (n.d.). Retrieved from https://www.mercari.com/jp/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103933007
    Data Type: thesis
    DOI: 10.6814/NCCU202001550
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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