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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/131794

    Title: 汽車召回對銷售量的影響與外溢效果的探討
    Investigating the impacts of recalls on vehicle sales and its implication of spillover effects
    Authors: 林昱均
    Lin, Yu-Chun
    Contributors: 胡偉民
    Lin, Yu-Chun
    Keywords: 汽車召回
    Automobile recall
    Difference in Differences
    China’s automobile market
    Date: 2020
    Issue Date: 2020-09-02 12:47:44 (UTC+8)
    Abstract: 隨著汽車品牌數量與產銷量的增加,以及汽車的品質管制趨嚴,中國汽車的安全性在近年來逐漸受到重視。把關汽車品質的方法之一是實施汽車缺陷召回制度。本研究以雙重差分方法(Difference in Differences)檢視中國於2013年1月開始施行的《缺陷汽車產品召回管理條例》在相關期間對於汽車銷售量、銷售份額的影響。本研究將召回的事件,分為召回的有無、召回原因與召回次數三個面向進行探討,以了解消費者對召回的反應。
    With the increasing number of car brands, production and sales, and the tightening of car quality control policy, the safety concern of Chinese cars has gradually been emphasized in recent years. One of the ways to check the quality of cars is to implement the car defect recall policy. The study uses the Difference in Differences method to examine the impact of China's "Regulations on the Administration of Recall of Defective Auto Products", which was implemented in January 2013, both on automobile sales and market share during the relevant period. In this study, the recall events were divided into three aspects: the recalls or not, the reasons for the recalls, and the times of the recalls, in order to understand consumers' response to the recalls.
    Reference: 王燕,(2014)。汽車召回事件對消費者購買意願影響的研究。東北師範大學碩士論文。
    財團法人車輛研究中心,全球車市成長放緩 新商機盼帶來榮景,上網日期2020年4月23日,檢自:https://www.artc.org.tw/chi樣本數ese/03_service/03_02detail.aspx?pid=13338

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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107255012
    Data Type: thesis
    DOI: 10.6814/NCCU202001192
    Appears in Collections:[財政學系] 學位論文

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