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    Title: 知覺價值、使用態度、行為意圖與信任關係之研究─以自助點餐機為例
    The Study on the Relationship among Perceived Value, Attitude towards Use, Behavioral Intention and Trust in Applying Self-Service Kiosk
    Authors: 陳亞臻
    Chen, Ya-Chen
    Contributors: 李易諭
    廖森貴

    陳亞臻
    Chen, Ya-Chen
    Keywords: 科技接受模型
    知覺價值
    信任
    自助服務科技
    Date: 2020
    Issue Date: 2020-10-05 15:19:46 (UTC+8)
    Abstract: 隨著時代變遷,資訊科技日益進步,自助服務科技逐漸應用並融入日常生活之中,並且在未來此一趨勢可望持續增長,本研究以自助點餐機作為範例,探討信任、知覺價值、使用態度、意圖之間的關係,期望能提供企業未來發展自助服務科技時的參考方向。經由整理科技接受模型、自助服務科技與知覺價值等相關文獻,將文獻中出現之重要模型因子進行分類,且輔以實地訪談,從而建立本文研究模型與問卷內容。本研究以使用過台灣麥當勞自助點餐機者為調查對象,回收之有效問卷為537份,使用Smart PLS軟體進行資料分析,檢定結果顯示有八項假說成立,四項不成立。最後,針對假說結果進行解釋,並提出實務上的建議以及本研究限制與對未來研究之建議。
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    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    107363020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107363020
    Data Type: thesis
    DOI: 10.6814/NCCU202001750
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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