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    Title: 以訊號理論和認知負荷理論,探討不同難易程度的貼文中,使用提示型Hashtag對讀者的認知負荷、注意力及記憶的影響
    The Effect of Using Cued Hashtags in Posts of Different Levels of Difficulty on Readers’ Cognitive Load, Attention, and Memory
    Authors: 黃偉健
    Wong, Wai-Kin
    Contributors: 林日璇
    Lin, Jih-Hsuan
    黃偉健
    Wong, Wai-Kin
    Keywords: 主題標籤
    訊號效果
    排版提示
    認知取徑媒體研究
    認知負荷理論
    Date: 2022
    Issue Date: 2022-12-02 15:23:39 (UTC+8)
    Abstract: 在閱覽社群平台上的貼文時,研究者發現中文社群在使用Hashtag時,出現有別於Hashtag原始功能的使用方式,即不將Hashtag作為分類標籤使用,而是運用Hashtag在視覺上的突出性,將Hashtag化作螢光筆凸顯貼文中的重要內容。本研究根據訊號理論中的排版提示之定義,將這種主要目的為標示重點的Hashtag使用命名為「提示型Hashtag」,再以訊號效果和認知負荷理論為理論基礎,透過線上實驗法探討在不同難易度的Instagram社群貼文中,提示型Hashtag的使用對讀者的認知負荷、注意力及記憶效果的影響。
    本研究發現,提示型Hashtag的使用對讀者的認知負荷、注意力及記憶皆無顯著效果,亦無法調節貼文的難易度對讀者認知負荷的效果。對於讀者而言,關鍵並非貼文中有無提示型Hashtag,而是貼文內容的難易程度。難度高的貼文比難度低的貼文,會對讀者產生較高的認知負荷,導致認知過載而出現注意力下降的情形,並影響其對貼文重要內容的記憶程度。最後,本研究亦發現資訊提取的不同深度涉及的資訊處理歷程有所差異。注意力並無中介貼文的難易度、認知負荷及填答再認題的表現,然而卻中介了貼文的難易度、認知負荷及填空引導式回想題的表現。
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    108464013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108464013
    Data Type: thesis
    DOI: 10.6814/NCCU202201681
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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