政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/142854

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/142854

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/142854

Title:	The Relationship of Market-oriented Culture, Internal-market orientation, Service Climate, and Customer-oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China and the United
Authors:	翁玲華 Weng, Ling-Hua
Contributors:	企管博七
Keywords:	Internal market orientation;Service climate;Power distance;Market orientation;Mediated moderation
Date:	2021-09
Issue Date:	2022-12-27 10:45:49 (UTC+8)
Abstract:	This study explored the relationship of external market orientation, internal market orientation, service climate and employees’ market-orientated behavior in the Food & Beverage industries in Taiwan, China, and the United States. This is one of few studies that bring together the related market orientation constructs with international context. The result shows that employees’ market-oriented behaviors will be influenced positively by market-oriented culture, employee perceived service climate, as well as internal market orientation. This study identified the role of internal market orientation and service climate in forming employees’ market-oriented behavior. Drawing on data from a sample of 625 frontline employees working in catering services in Taiwan, China, and the US. The study also examined the moderating effects of power distance on cultural roots. Hofstede’s cultural element of power distance was tested and proven to moderate the above-mentioned relationships. Regional differences among the results were also discussed. This study uses second-order confirmatory factor analysis and structural equation modeling to test the relationships. The current study also tested measurement invariance to ensure the constructs that were measured were conceptually equivalent among the three cultural groups.
Relation:	Medicon Agriculture & Environmental Sciences, Vol.1, No.1, pp.2-25
Data Type:	article
Appears in Collections:	[企業管理學系] 期刊論文

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