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https://nccur.lib.nccu.edu.tw/handle/140.119/144039
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| Title: | 不同世代的假訊息解讀與傳播
The Interpretation and Dissemination of Disinformation by Different Generations |
| Authors: | 李依儒
Li, Yi-Ru |
| Contributors: | 蘇蘅
Su, Herng
李依儒
Li, Yi-Ru |
| Keywords: | 假新聞
假訊息
社群媒體
媒體信任
世代差異
Fake news
Disinformation
Social media
Media trust
Generation gap |
| Date: | 2023 |
| Issue Date: | 2023-04-06 17:58:40 (UTC+8) |
| Abstract: | 本研究主要探討不同世代的假訊息接觸和社群媒體使用，因為社群媒體的能供性—演算法和大數據，使得閱聽人容易受到假訊息的影響。此外，不同世代接收假訊息比例亦高。本研究目的在了解不同世代在社群媒體使用習慣和媒體信任感是否有差異，以及他們的假訊息理解有何異同。
本研究採用深度訪談法，分別訪問八名Z世代和X世代受訪者，有如下重要發現：(1) 社群媒體使用有世代差異：Z世代常用YouTube、Instagram，X世代常用Facebook、Line；(2) Z世代多以「學歷、工作經驗」認知及判斷假訊息，X世代多以「社會經歷」認知及判斷假訊息；(3) Z世代的假訊息概念較X世代多元且寬廣；(4) 兩個世代多因擔心衝突而避免傳播「政治假訊息」；(5) 「關係遠近」皆影響Z世代和X世代的傳播、分享、對訊息的信任。另外，兩個世代多對傳統媒體來源信任高、對社群媒體信任低。
本研究結論指出，假訊息的認知和解讀確實有世代差異，亦有同溫層效應，但也發現兩個世代都有利他的分享行為，希望澄清、糾正假訊息的流通與擴散。因此，本研究建議培養假訊息識讀能力，這是相當重要且迫切。
This study discusses disinformation and the use of social media by different generations. Due to the affordance of social media`s algorithms and big data, users are highly vulnerable to disinformation. In addition, the proportion of disinformation received by different generations was also high. The purpose of this study is to understand whether social media usage habits and media trust vary by different generations and how the understanding of disinformation by different generations.
This study used in-depth interviews with eight Generation Z and eight Generation X respondents. The following important findings were made: (1) Generational differences in social media use: Generation Z often use YouTube and Instagram; Generation X often use Facebook and Line. (2) Generation Z mostly use "education and work experience" to identify disinformation; Generation X mostly use "social experience" to identify disinformation. (3) Generation Z`s understanding of the concept of disinformation is more diversified and wider than Generation X`s. (4) Both generations avoid spreading "political disinformation" due to the fear of conflict. (5) The "closeness of relationships" influences both generations to spread, share, and information of trust. In addition, both generations tend to have higher trust in traditional media than in social media.
This study concludes that there are indeed generational differences in the perception and interpretation of disinformation, as well as an echo chamber effect. The researcher also found that both generations have altruistic sharing behaviors and want to clarify and correct the circulation and spread of disinformation. Therefore, this study suggests that it is important and urgent to develop disinformation literacy skills. |
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| Description: | 碩士
國立政治大學
傳播學院傳播碩士學位學程
108464011 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108464011 |
| Data Type: | thesis |
| Appears in Collections: | [傳播學院傳播碩士學位學程] 學位論文
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