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    Showing items 76-100 of 529. (22 Page(s) Totally)
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    DateTitleAuthors
    2012-03 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿
    2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    2011-11 Effect of opponent type on moral emotions and responses to video game play 林淑芳; Lin, Shu-Fang
    1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    2019-05 Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process 張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
    2017-12 Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy 黃瓊萩; Huang, Chiung-Chiu
    2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching; 張卿卿
    2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching; 張卿卿
    2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching; 張卿卿
    2005 Erratum: &quot;Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication&quot; (Public Relations Review (2005) vol. 31 (229-238) 10.1016/j.pubrev.02.016) Huang, Y.-H.; Lin, Y.-H.; Su, S.-H.; 黃懿慧; 林穎萱
    2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    2018 Examining how dependence on smartphones at work relates to Chinese employees’ workplace social capital, job performance, and smartphone addiction. 林翠絹; Li, Li; Lin, Trisha T C
    2010-03 Examining the presentation of self in popular blogs: A cultural perspective 陳憶寧; Chen, Yi-Ning
    2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    2007-10 Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media. 林淑芳; Dimmick, J.; Ramirez, Jr., A.; Wang, T.; Lin, S.-F.; Lin, Shu-Fang
    2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    1999 From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes 黃懿慧
    2010-11 Gender differences and the effect of contextual features on game enjoyment and responses. 林淑芳; Lin, Shu-Fang
    2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿

    Showing items 76-100 of 529. (22 Page(s) Totally)
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