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    日期题名作者
    2002-08 The Impact of Public Relations Effectiveness on Organizational Effectiveness: A Case Study in Taiwan 黃懿慧
    1998 The impacts of emotion elicited by print political advertising on candidate evaluation 張卿卿
    1999 The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan 張卿卿
    2016-05 The influences of drawing with graphics software on children`s cognitive development Sung, Chih-Kai; 鄭霈絨; Cheng, Pei-Jung
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan. Asia Pacific Media Educator 孫秀蕙
    2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
    2008-07 The relationship between how we watch television news and what we get:from agenda setting and uses & gratifications perspectives 陳憶寧
    2008 The relationships between how we watch television news and what we get: from agenda setting and uses 陳憶寧
    2021-05 The role of information literacy in the COVID-19 pandemic 陳憶寧; Chen, Y. N. Katherine
    2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
    2000 The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis 郭貞; 李海容
    2003-05 Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries 黃懿慧; Huang, Yi-Hui
    2003-05 Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective 黃懿慧
    1998 User’s evaluation of homepage as a function of two design factors: An online field experiment 郭貞
    2019-09 Using the Technology Acceptance Model to Evaluate Intention to Use Mobile Games—A Case of Pokémon GO Fan, Ya-Fen; 鄭霈絨; Cheng, Pei-Jung
    2010-06 Views from the Field: Public Relations Industry-Academia Relationships Cheng, Huei; Gregorio, Federico de
    2021-06 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2004-10 數位內容產品之品牌形象規劃策略與設計研究—以線上遊戲產品為例 賴建都
    2007-10 一個新的隱喻廣告分類與現況分析 吳岳剛
    1995 中國大陸都會區青少年消費行為初探 郭貞
    2003-04 中國大陸高等設計教育發展之初探 賴建都
    2004-09 中華民國政府國際政治廣告回顧：「台灣」品牌知識之建構 鄭自隆
    2002 九二一震災重建區地方產業視覺形象設計計劃-台中大坑柑桔品牌建構暨整合行銷 賴建都
    2002-07 九二一震災重建區地方產業視覺形象設計計畫─苗栗苑裡藺草文化暨休閒觀光行銷 賴建都

    显示项目151-175 / 375. (共15页)
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