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    日期題名作者
    2005-05 Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response 黃懿慧
    2008 The Female Images in the Print Advertisements during Japanese Occupation of Taiwan 孫秀蕙
    2008-05 Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910's-1930's 孫秀蕙; Sun, Hsiu-Hui
    1997 A Framework of Reverse Acculturation 陳文玲
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2006-07 The global look 張卿卿
    2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    2019-01 How Does ‘IDEATOR’ Work for Designers in the Ideation? 鄭霈絨; Pei-JungCheng
    2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    2013-08 How the Designers' Keyword Thinking Influences on their Ideation 鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao; Cheng, Yi-Chun
    2013-08 How the Plan of Shapes and Colors for the Notification Icons of Social Networking Websites Influences on Users' Priority Response Order Guo, Jin-Cu; 鄭霈絨; Cheng, Pei-Jung
    1999 The impact of market mavenism and shopping orientation on the consumer's use of the Web catalogs and retail stores as shopping and buying channels 郭貞
    1999 The impact of negative political advertising: A review 張卿卿
    2002-08 The Impact of Public Relations Effectiveness on Organizational Effectiveness: A Case Study in Taiwan 黃懿慧
    1998 The impacts of emotion elicited by print political advertising on candidate evaluation 張卿卿
    1999 The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan 張卿卿
    2018-05 Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising 張郁敏; Chang, Yuhmiin
    2006-07 Increasing mental health literacy via narrative advertising 張卿卿
    2016-05 The influences of drawing with graphics software on children's cognitive development Sung, Chih-Kai; 鄭霈絨; Cheng, Pei-Jung
    1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
    1995 International Joint Ventures Management:A Critical Success Factors Approach 祝鳳岡
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan. Asia Pacific Media Educator 孫秀蕙
    2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    1994-08 Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model 郭貞

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