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    Showing items 51-75 of 352. (15 Page(s) Totally)
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    2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    2015-11 Dissimilarities between referencing printed and online materials in the ideation 鄭霈絨; Pei-JungCheng; Chen, Li-Hao
    2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿
    2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
    2001 The effects of personality on product evaluation 張卿卿
    1999-05 The effects of public relations strategies on conflict management strategies 黃懿慧
    1997 Empirical Study on Human Resources Management of International Joint Ventures 祝鳳岡
    2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
    2012-12 Establishing the structure of interactive touch advance organizer for School-age Children Huang, Hsinfu; 鄭霈絨; Pei-JungCheng; Hu, Hui-Jiun
    2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉
    2008-08 Ethics of Antismoking PSAs 鄭怡卉
    2006 Evolution from Foods Products to Services Products in T-commerce :A Case Study of Eastern Home Shopping Network in Taiwan 祝鳳岡
    1996 Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan 郭貞
    2004-07 An Exploratory Study of An Emerging Businesson the Internet:Online Fortune Telling and Horoscope Reading 郭貞
    2017-06 Exploring Consumers' Trust Difference between Shopping on Website and Mobile App Service Process Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    1995-08 Exploring the Consumer Style of Youths in China 郭貞
    2016-12 Exploring the memory network change in synergy: The effect-based concept map approach 張郁敏; Chang, Yuhmiin
    2016-02 Exploring the Relationship between the Appearance Design and Personality Expression of the Personified Characters in Eastern and Western 2D Animated Film Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng

    Showing items 51-75 of 352. (15 Page(s) Totally)
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