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    日期題名作者
    2016-05 The influences of drawing with graphics software on children's cognitive development Sung, Chih-Kai; 鄭霈絨; Cheng, Pei-Jung
    1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
    1995 International Joint Ventures Management:A Critical Success Factors Approach 祝鳳岡
    2002 The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan. Asia Pacific Media Educator 孫秀蕙
    2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    1994-08 Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model 郭貞
    2004-05 Is symmetrical communication ethical and effective? 黃懿慧; Huang, Yi-Hui
    2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿
    2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
    2019-09 Making Ideation Visible: An Early-Design Tool for Designers 鄭霈絨; Cheng, Pei-Jung
    1997 Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model 郭貞
    2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
    2003 A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2019-06 News feed algorithms, fake news, and Taiwan’s 2018 municipal elections 陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan
    2006-07 News Media Use Political Discussion and Agenda Diversity 陳憶寧
    2001-07 A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US 郭貞; 李海容; 黃振家
    2000 A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan 郭貞
    1995 Office Productivity and Office Automation 祝鳳岡
    2010-06 Online and Offline Health Information Search Behavior among College Students: A Media Priority Study 張郁敏
    2001-05 Online Shopping in Taiwan 郭貞
    2000-06 OPRA--A Cross cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2002-08 Performance Measures of Public Relations: An Integrated Model 黃懿慧
    2012-07 A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978 孫秀蕙; 陳儀芬
    2004 Political Communication Research in Taiwan 張卿卿
    2019-05 Press systems, freedom of the press and credibility: A comparative analysis of mobile news in four Asian cities. 陳憶寧; Chen, Y.N. Katherine; Wei, R; Lo, V.H.; Tandoc, E.; Zhang, G.L.

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