English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140892 (78%)
Visitors : 46195202      Online Users : 722
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/14420


    Title: 虛擬閱聽人？從回饋觀點分析台灣地區收視/聽率調查的現況─以潤利、紅木、尼爾遜公司為例
    Other Titles: Virtual Audiences? To Analyze Rating Methods of 1990s in Taiwan: taking A. C. Nielson, Rainmaker, and Redwood Companies as example
    Authors: 黃葳威
    Huang, Wei-Wei Vivian
    Keywords: radio rating;television rating;feedback
    Date: 1999-04
    Issue Date: 2008-12-16 09:22:00 (UTC+8)
    Abstract: 國內廣播和電視產業近年一直面臨多頻道競爭與重組的變化，有關收視率或收聽率的調查公司也在測量儀器與方式上推陳出新。相關文獻曾對國內收視率調查方法提出檢討，相形之下，收聽率的研究比較有限，而且，少有文獻由閱聽人回饋觀點分析收視/聽率調查的現況，因此，本研究關心的層面包括：

    1 . 台灣地區現階段收視/聽率所建構的閱聽人概念？
    2 . 台灣地區現階段收視/聽率所呈現的回饋特性？

    為了探究台灣地區現階段收視/聽率所呈現出的閱聽人概念，本研究採文獻分析法，並以深度訪談方式訪問17位從事收視/聽率調查的專業經理人員、和廣播電視節目企製人員以及學者專家，分析台灣地區收聽率調查反映的聽眾概念、收視率調查呈現的聽眾概念，並從回饋觀點對現有收視/聽率調查提出討論與建議。

    90年代台灣地區的收視率調查方式已兼有短期、中期和長期方式，反觀收聽率調查仍以長期為主，偶有專案進行中期或短期分析。而且，長期的收視/聽率調查在閱聽人喜好和品味的剖析仍待加強。

    目前台灣地區對於收視率的觀念究竟是將測量母體界定為開機的家戶，或全台擁有電視機的家戶？也隨著測量方式有差異，而在一般使用的調查報告數據，其是否說明也待釐清。
    As the reconstruction of radio and television industries have happened in recent years, rating methods and techniques are diversified. Related literature focuses on television rating issues, few research centered around radio rating. Further, little literature analyzes rating methods from the viewpoint of audiences` feedback. Therefore, this paper is concerned with the following research questions:

    What is the concept of audiences from rating methods of 1990s in Taiwan?
    What are the characteristics of feedback from rating methods of 1990s in Taiwan?

    This research, used literature review and indepth interview with 17 media research managers, producers, and scholars, is to discuss the concept of audiences. Suggestions on rating methods from the viewpoint of feedback is also proposed.
    Relation: 1999傳播管理理論與實務研討會
    Data Type: conference
    Appears in Collections:[廣播電視學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    10.pdf358KbAdobe PDF21984View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback