目前台灣地區對於收視率的觀念究竟是將測量母體界定為開機的家戶，或全台擁有電視機的家戶？也隨著測量方式有差異，而在一般使用的調查報告數據，其是否說明也待釐清。 As the reconstruction of radio and television industries have happened in recent years, rating methods and techniques are diversified. Related literature focuses on television rating issues, few research centered around radio rating. Further, little literature analyzes rating methods from the viewpoint of audiences' feedback. Therefore, this paper is concerned with the following research questions:
What is the concept of audiences from rating methods of 1990s in Taiwan?
What are the characteristics of feedback from rating methods of 1990s in Taiwan?
This research, used literature review and indepth interview with 17 media research managers, producers, and scholars, is to discuss the concept of audiences. Suggestions on rating methods from the viewpoint of feedback is also proposed.