Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/145081
|
| Title: | 人生廚房： 泰國曼谷長者的食物外送服務
Life-long kitchen: special diets delivery service for elderly people in Bangkok, Thailand |
| Authors: | 白嘉昱
Praipruek, Chuya-ut |
| Contributors: | 吳文傑
Wu, Jack
白嘉昱
Chuya-ut Praipruek |
| Keywords: | 年長者
心臟健康
糖尿病
腎病友善
泰國
Elderly
Heart-healthy
Diabetic
Renal-friendly
Thailand |
| Date: | 2023 |
| Issue Date: | 2023-06-02 11:45:35 (UTC+8) |
| Abstract: | Thailand has been currently facing the challenge of an aging population which has resulted in an increase in health conditions among elderly people. Furthermore, some of these health conditions require special diets that must be carefully controlled on a daily basis.
In response to this situation, "Life-Long Kitchen" is exploring the possibility of entering the food market for the elderly population.
This thesis aims to examine the feasibility of opening a food delivery service for the elderly. It analyzes the market environment, including competitors, target customers, and the threat of new entrants. Additionally, the financial aspects of starting a restaurant are explored, such as initial investments, operating costs, and pricing strategies. The study has revealed a growing demand for the elderly food market, which has not yet reached saturation. However, the company must consider the initial investment, operating costs, and pricing strategy to ensure profitability. |
| Reference: | Reference
World Health Organization. (2022). Ageing and health. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
David Bloom. (2015). Global Population Aging: Facts, Challenges, Solutions & Perspectives. Article.
Shaoqing Ge. (2021) Applying Engaging With Aging in the Era of COVID-19. Journal of Gerontological Nursing. https://journals.healio.com/doi/10.3928/00989134-20210514-01
Thai Terre. (2020). All You Need to Know About Thai Food. Thai Terre. https://thaiterre.co.uk/all-you-need-to-know-about-thai-food/#:~:text=Thai%20cuisine%20is%20a%20perfect,that%20come%20loaded%20with%20fruits.
Integrity Service Companies. (2018, November 9). 4 Reasons Why Restaurant Customers Value Cleanliness as Much as Food. Integrity Service Companies. https://integrityservicecompanies.com/2018/11/09/4-reasons-why-restaurant-customers-value-cleanliness-as-much-as-food/
Lifesum. (n.d.). Surprising Sources of Sugar - Is Extra Sugar Hiding in Your Food? Lifesum. https://lifesum.com/nutrition-explained/surprising-sources-of-sugar-is-extra-sugar-hiding-in-your-food
National Kidney Foundation. (n.d.). How Your Kidneys Work. Kidney.org. https://www.kidney.org/kidneydisease/howkidneyswrk
Preston, R., Heffernan, A., & Chia, M. (2018). Chronic Kidney Disease is on the Rise. Journal of Medical Radiation Sciences, 65(1), 11-21. doi: 10.1002/jmrs.249
National Institute of Diabetes and Digestive and Kidney Diseases. (2022). Eating, diet, & nutrition for chronic kidney disease. from https://www.niddk.nih.gov/health-information/kidney-disease/chronic-kidney-disease-ckd/eating-nutrition
Mayo Clinic. (2022). Heart-healthy diet: 8 steps to prevent heart disease. Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/heart-disease/in-depth/heart-healthy-diet/art-20047702
Hamzah, H. A., Noor, N. M., & Abdullah, M. S. (2020). Business Model Canvas. Universiti Teknologi MARA Institutional Repository. https://ir.uitm.edu.my/id/eprint/56371/1/56371.pdf
Strategyzer AG. (n.d.). Customer Segments. Business Model Canvas. https://www.strategyzer.com/business-model-canvas/customer-segments
Grassle, M. (2022, January 5). What is customer relations? How to build strong relationships with customers. HubSpot. https://blog.hubspot.com/service/customer-relations
Creately. (n.d.). Business Model Canvas Explained - With Examples. Creately Blog, https://creately.com/guides/business-model-canvas-explained/
Strategyzer AG. (n.d.). Key Activities. Business Model Canvas. https://www.strategyzer.com/business-model-canvas/key-activities
ReCharge. (2022). 7 Benefits of the Subscription Model. ReCharge Payments. https://rechargepayments.com/blog/7-benefits-of-the-subscription-model/
BOI. (2018). Food industry. https://www.boi.go.th/upload/content/Food%20industry_5aa7b40bd758b.pdf
Statista. (2022). Thailand: Health foods market value from 2016 to 2022 (in U.S. dollars). In Statista. https://www.statista.com/statistics/1245994/thailand-health-foods-market-value/
National Economic and Social Development Council. (2017). The Twelfth National Economic and Social Development Plan (2017-2021). https://www.nesdc.go.th/ewt_dl_link.php?nid=9814
Sangthong R, Duangchan P, Yoosiri T, Sae-Ueng T. (2013). Factors Influencing Acceptance and Use of Electronic Medical Records in Hospitals in Thailand. Thammasat Economic Journal. https://archive.cm.mahidol.ac.th/bitstream/123456789/4592/1/TP%20EM.014%202565.pdf
FAMI Motorcycle. (2021). Thailand`s Food Delivery Service is Booming During COVID-19. https://mail.fami-motorcycle.org/news/detail/read/thailands-food-delivery-service-is-booming-during-covid-19/
Investopedia. (n.d.). Porter`s 5 Forces. Investopedia. https://www.investopedia.com/terms/p/porter.asp
Department of Business Development. (2017). สถิติจำนวนบริษัทจดทะเบียนใหม่ จำแนกตามประเภทกิจการ และจำแนกตามภูมิภาค ปี 2560 [Statistics on the Number of Newly Registered Companies, Classified by Type of Business and Region, 2017]. https://www.dbd.go.th/download/document_file/Statisic/2560/T26/T26_201703.pdf
Sukhothai Thammathirat University. (2014). Aged society definition. https://www.stou.ac.th/stouonline/lom/data/sec/Lom12/05-01.html
Kasikorn Research Center. (202). ผลกระทบจากสังคมสูงอายุต่อธุรกิจโซเชียลมีเดีย [Impact of Aging Society on Social Media Business]. https://www.kasikornresearch.com/th/analysis/k-social-media/Pages/Aging-society-FB-30-04-21.aspx
Better Health Channel. (2022). Healthy and active ageing. https://www.betterhealth.vic.gov.au/health/servicesandsupport/healthy-and-active-ageing
World Health Organization. (2018). Ageing and health. Fact Sheet. https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
HIMSS Asia Pacific. (2015). The challenge of EHR adoption in Asia Pacific. Healthcare Focus. https://www.hfocus.org/content/2015/03/9583
HIMSS Asia Pacific. (2020). Clinical documentation improvement is vital for quality patient care. Healthcare Focus. https://www.hfocus.org/content/2020/09/20208
SBS. (n.d.). Thai culture: Family. Cultural Atlas. https://culturalatlas.sbs.com.au/thai-culture/thai-culture-family
Tasty Thailand. (2017, December 17). Thai family values and how they`re different from western ones. Tasty Thailand. https://tastythailand.com/thai-family-values-and-how-theyre-different-from-western-ones/
Thai PBS World. (2019, December 10). Thailand needs welfare schemes based on rights, not charity, experts say. Thai PBS World. https://www.thaipbsworld.com/thailand-needs-welfare-schemes-based-on-rights-not-charity-experts-say/
Will Kenton. (2022). SWOT analysis. Investopedia. https://www.investopedia.com/terms/s/swot.asp
Adobe. (2022). The benefits of social media marketing. Adobe Business Catalyst. Retrieved https://business.adobe.com/blog/basics/smm-benefits.html
Will Kenton. (2022). Direct marketing. Investopedia. https://www.investopedia.com/terms/d/direct-marketing.asp
Will Kenton. (2023). Marketing Mix. Investopedia. https://www.investopedia.com/terms/m/marketing-mix.asp
Ministry of Interior. (2020). โครงการพัฒนาระบบข้อมูลภูมิปัญญาท้องถิ่น เพื่อการบริหารจัดการและการพัฒนาที่ยั่งยืน [Local wisdom information system development project for sustainable management and development]. https://webportal.bangkok.go.th/upload/user/00000069/ITA/010/010_63.pdf
Droidsans. (2019, December 20). การใช้บริการธนาคารผ่านมือถือในปี 2019 สู่สังคมไร้เงินสด [Mobile Banking Usage in 2019 to Cashless Society]. Droidsans. https://droidsans.com/thailand-mobile-banking-2019-to-cashless-society/
Marketeer. (2022, October 21). ส่องยอดขาย iPhone 13 ในไทย: แพงจริงหรือไม่? [Examining iPhone 13 Sales in Thailand: Are They Really Expensive?]. Marketeer Online. https://marketeeronline.co/archives/272899
Yim, H. (2018). Inventory management for restaurant business. International Journal of Business and Society, 19(3), 703-712
Poomontre, S. (2019). An Updated Prediction System for the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolitan, p 13. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933061 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933061 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 127 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
