| Reference: | 1.MIC調查（2021），資策會
2.台灣百大影響力網紅數據洞察報告書（2022），數位時代&KOL Radar
3.邱志聖（2014），策略行銷分析：架構與實務應用，智勝文化公司，五版
4.邱志聖&巫立宇（2021），銷售與顧客關係管理，新陸書局，二版
5.「短影音與直播」風潮觀看行為追蹤大調查（2022），東方線上
6.網紅行銷趨勢報告書（2022），KOL Radar
7.2022 百大影響力網紅排行出爐!你不可不知的網紅社群趨勢（2022），KOL Radar
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