The article examines crisis communicative strategies. The purpose of the study is to develop a model which integrates the measures of categories of crisis communicative strategies (CCS), explore the over-arching continuum that represents CCS, and investigate CCS in a Chinese context. A survey of public relations and public affairs managers from Taiwanese companies was conducted to examine actual experiences of handling crises. The findings showed that 5 CCS emerged from the factor analysis. Furthermore, these 5 CCS can be placed in a 2-dimension matrix.
Conference Papers -- International Communication Association. 2005 Annual Meeting, New York, NY, p1-44. 46p. 2 Diagrams, 5 Charts.