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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17725


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17725


    Title: 變動中的媒體環境對於公關教育課程規劃的影響：以「公共關係理論專題：網路傳播」課程為例
    Other Titles: How the Changing Media Environment Influences the PR Curriculum: Taking the Course of “Special Topics onPublic Relations Theories: The Internet Communication” as an Example
    Authors: 孫秀蕙
    Keywords: 公共關係教育;知識取向 vs. 技能取向;網際網路;課程規劃
    Course design;The internet;Knowledge-oriented;Skills-oriented;Public relations education
    Date: 2007-01
    Issue Date: 2008-12-18 17:22:45 (UTC+8)
    Abstract: 本研究回顧台灣及美國的公共關係教育文獻，發現無論是美國或台灣公關教育界，大多遵循「作中學」的實務導向、重視科際整合、傳授「知識」vs.「技能」領域三原則來開設相關課程。本文主張，在社會環境變動劇烈的台灣，現有課程之規劃顯然有其不足之處，公關教育者必須加強知識取向的「進階公關理論」或「獨立專題」課程之規劃，方能符合現況，滿足實務需求，並培養更優秀的公關研究人才。最後，本論文以「公共關係理論專題：網路傳播」課程為例，具體說明課程規劃、教學目標，並檢視教學成果，為公關課程之規劃建立範例。
    Relation: 廣告學研究, 27, 1-23
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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