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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17780


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17780


    Title: 大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係
    Other Titles: Media Perceptions, Media-Related Behaviors and Political Consequences: The Role of Media in the Political Socialization of College Students in Taiwan
    Authors: 張卿卿
    Chang, Chingching
    Keywords: 政治媒介效益認知;政治媒介功效意識;政治媒介使用;政治媒介參與;政治參與;政治功效意識
    Media utility perception;Media efficacy;Media use;Media participation;Internal political efficacy;Political participation
    Date: 2002-11
    Issue Date: 2008-12-18 17:36:53 (UTC+8)
    Abstract: 本研究以調查法探討大學生的政治媒介認知(media perception)、政治媒介行為(media behaviors)與政治結果(political outcomes)之間的關係。本研究所探討的政治媒介認知包括「政治媒介效益認知」(media utility perception)與「政治媒介功效意識」(media efficacy)；政治媒介行為則從傳統的「政治媒介使用」(media use)擴及「政治媒介參與」(media participation)；政治結果則涵蓋「政治參與」(political participation)與「内在政治功效意識」(internal political efficacy)。研究結果顯示：大學生的「政治媒介效益認知」會影響到他們的「政治媒介使用」，並進而影響到大學生的「政治參與」及「政治功效意識」。同時，大學生的「政治媒介功效意識」會影響到他們的「政治媒介參與」行為，同時影響到大學生的「政治參與」及「政治功效意識」。
    This study used a national survey of college students in Taiwan to examine the relationship between media perceptions, media behaviors and political consequences, including political participation and internal political efficacy. Findings of this study indicated that college students` perceptions of media utility determines their media use, which in turn affects their political participation and internal political efficacy. Furthermore, college students` media self-efficacy leads to media participation, which further determines their political participation and internal political efficacy.
    Relation: 選舉研究, 9(2), 37-64
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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