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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/24816


    Title: 焦點團體研究法的理論與應用
    Other Titles: Focus Group: Theory and Application
    Authors: 鄭夙芬
    Cheng, Su-feng
    Keywords: 質化研究;研究設計;招募;主持;資料處理與分析
    qualitative research;research design;recruitment;moderating;data analysis
    Date: 2005-05
    Issue Date: 2009-01-13 17:17:13 (UTC+8)
    Abstract: 在過去的二十年中,焦點團體研究法由於其蒐集質化資料的能力、所蒐集之資料的性質廣泛與內容豐富、以及研究方法應用的多元性,受到國外學術界廣泛的注意與應用。但此一研究方法在台灣地區的應用,目前大多集中在商業性的研究,並未受到其他學衛領域太大的重視。因此,本文的目的在於有系統地介紹此一研究方法,除了對焦點團體研究法的起源、發展歷史及其理論做一簡介之外,並將討論此一研究方法的優缺點,同時也將詳細介紹此一方法之執行步驟、問卷設計原則、團體組成與型態、資料處理方式與分析方法;此外,也將就執行過程中的一些問題,討論其與資料品質之間的關係。本文希望透過對此一方法的介紹與討論,能提供研究者另一種研究方法的選擇,更希望能有拋磚引玉的作用,引發其他研究者的興趣,從而產生豐富的研究成果。
    Focus group research has become a popular technique for gathering qualitative data over the past two decades, and is used across a wide variety of different fields. But focus group hasn't drawn much attention in Taiwan's academic community. The application is mostly concentrated in marketing research. Therefore, the purpose of this paper is to introduce the focus group research systematically to the Taiwan academic community, and hopefully this method can be adopted by more students. In this paper, the origins, development, strengths and weakness of focus group will be introduced. We will also introduce the steps of conducting focus group, and some useful process to manage and analyze the copious data produced by the group discussions.
    Relation: 選舉研究 12,(1),211-239
    Data Type: article
    Appears in Collections:[選舉研究中心] 期刊論文

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