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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/25201

    Title: Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan
    Authors: 別蓮蒂
    Shen,Yung-Cheng;Bei, Lien-Ti;Wu, Chih-Yun
    Date: 2006
    Issue Date: 2009-01-14 17:11:58 (UTC+8)
    Relation: Creating Images and the Psychology of Marketing Communication,Chapter 21, 331-349.
    Data Type: book/chapter
    DOI 連結: http://dx.doi.org/10.4324/9781410617392
    DOI: 10.4324/9781410617392
    Appears in Collections:[企業管理學系] 專書/專書篇章

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