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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/26199
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/26199

    Title: 應用部落格來改善客戶服務
    Authors: 楊亨利;劉季綸
    Date: 2005-09
    Issue Date: 2009-01-16 11:05:30 (UTC+8)
    Abstract: 良好的客戶服務,不僅是客戶服務部門的責任,更需要各部門的協同合作。該研究試圖以目前流行于個人使用的部落格為溝通工具,并從語言行動觀點來強化部落格在協同工作上的功能,希望能改善企業的客戶服務,進而提升關系行銷。
    Blog, as a communication tool among customers, customer service and other company departments, is researched. From the language-action perspective, blog has been applied to enhance the cooperation functions to improve customer services and relationship marketing.
    Relation: (中國)管理學報, 2005(S2), 227-229
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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