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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/27056
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/27056


    Title: A New Algorithm to Discover Page-Action Rules on Web
    Authors: 楊亨利;Lin, Qing-Fung
    Yang, Heng-Li
    Date: 2005-09
    Issue Date: 2009-01-17 16:06:18 (UTC+8)
    Abstract: In the past, a number of researches have been devoted to web mining. However, only page browsing behaviors have been studied. The actions performed in the pages were omitted. To the best of our knowledge, no previous researches were able to find out page-action browsing sequences. This paper proposes an algorithm, called WebPAN, to analyze customers’ browsing pages and their action paths. The algorithm’s efficiency was examined in our prototype. This study would help website managers to restructure their website layouts or advertisement positions more correctly in electronic commerce.
    Relation: Knowledge-Based Intelligent Information and Engineering Systems
    Lecture Notes in Computer Science Volume 3683, 2005, pp 1331-1337
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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