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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/27330
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/27330

    Title: 線上購物網站值得消費者信任的因素之研究
    Other Titles: Exploring the Critical Factors of the Shopping-Website Trustworthiness
    Authors: 楊亨利;邱顯貴
    Chiu, Hsien-Kuei;Yang, Heng-Li
    Keywords: 信任;值得信任;資訊隱私權;網站;電子商務;顧客關係
    Trust;Trustworthiness;Information privacy;Website;e-commerce;Customer relationship
    Date: 2003-07
    Issue Date: 2009-01-17 16:32:18 (UTC+8)
    Abstract: 本研究發掘網站值得消費者信任的重要因素和這些因素在消費者心目中的重要性之排序。本研究結果將作為企業組織建構網站值得消費者信任時的重要參考。

    Building transaction and long-term relationships with customers is very important for a shopping website. Besides, the website's trustworthiness is the key to successfully building customer relationship. A trustworthy website allows customers to shop with safety along within their buying life cycle. Therefore, the paper attempts to delve into the structure of website trustworthiness and identifies its critical components by reviewing the literature and measuring web users' attitudes, as well as consulting professionals in the information Society. The result of this study shows that the website trustworthiness consists of three dimensions: ability, integrity, and relation. These dimensions can be further divided into 13 factors, and a total of 53 detailed items. Moreover, the study also identifies the importance rank of 13 factors as well as the 53 detailed items. The major contribution of this paper is to provide a website operator the direction toward creating its trusted environment and also helps a party evaluating a website's trustworthiness level.
    Relation: 資訊社會研究, 5, 139-174
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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