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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/27347
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/27347


    Title: Do Companies Target Their Webs Toward the Cultural Background of Their Customers?
    Authors: 楊亨利;Michelle Lin
    Keywords: Cultural difference;Web design;Culture.
    Date: 2003-12
    Issue Date: 2009-01-17 16:33:59 (UTC+8)
    Abstract: It is logical to deduce that organizations will customize their web sites to the cultural
    preferences of their target audience. This research aims to investigate whether organizations in
    reality do conform to this assumption. This research surveyed the websites of five companies
    that have both an English site targeted at customers in the U.S., and a Chinese site targeted at
    customers in Taiwan. It is evident from the survey that the sample websites tend to adopt a
    neutral stance when facing audience of diverse culture backgrounds. Cultural guidance might
    serve a better list of “Don’ts” rather than “Do’s.
    Relation: Asia Pacific Management Review, 8(4), 467-482
    亞太管理評論, 8(4), 467-482
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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