English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 90773/120835 (75%)
Visitors : 25109246      Online Users : 300
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/27347
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/27347

    Title: Do Companies Target Their Webs Toward the Cultural Background of Their Customers?
    Authors: 楊亨利;Michelle Lin
    Keywords: Cultural difference;Web design;Culture.
    Date: 2003-12
    Issue Date: 2009-01-17 16:33:59 (UTC+8)
    Abstract: It is logical to deduce that organizations will customize their web sites to the cultural
    preferences of their target audience. This research aims to investigate whether organizations in
    reality do conform to this assumption. This research surveyed the websites of five companies
    that have both an English site targeted at customers in the U.S., and a Chinese site targeted at
    customers in Taiwan. It is evident from the survey that the sample websites tend to adopt a
    neutral stance when facing audience of diverse culture backgrounds. Cultural guidance might
    serve a better list of “Don’ts” rather than “Do’s.
    Relation: Asia Pacific Management Review, 8(4), 467-482
    亞太管理評論, 8(4), 467-482
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    467482.pdf263KbAdobe PDF440View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback