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政大典藏 > College of Communication > Department of Journalism > Periodical Articles > Item 140.119/27861

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/27861

Title:	先秦諸子非語文記號思想之研究
Other Titles:	Thought of Nonverbal Signs of the Pre-Ts`in Philosophers: An Inital Study
Authors:	祝基瀅;王石番;關紹基 Chu, James;Wang, Steve Shin-fan;Kuan, George
Date:	1986-12
Issue Date:	2009-01-19 14:17:10 (UTC+8)
Abstract:	「傳播研究中國化」是近年來我國傳播學術界倡導的一種文化自主運動，在此一研究目標下，整理中國古代的傳播思想，遂成為一樁極艱鉅卻極富意義的學術工作。本文就先秦儒、道、法、縱橫四家非語文記號所作之初步整理分析，發現：先秦諸子所觀察到的非語文記號多係身體語言、聲調、人工品（器物系統）、環境因素、沉默及音樂符碼，而未論及觸覺行為、空間、身體特徵、時間、動物記號、病癥、視覺傳播及嗅覺傳播。儒家重視察言觀色；道家重視「無言」之沉默記號；法家重視政治記號之觀察，縱橫家亦然。儒家的非語文記號思想側重在人際傳播，道家側重在自身傳播，法家與縱橫家則側重在組織傳播。四家思想都觸及了政治傳播的範疇。
Relation:	國立政治大學學報, 54, 1-43
Data Type:	article
Appears in Collections:	[Department of Journalism] Periodical Articles [Issue 54] Journal Articles

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