English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140890 (78%)
Visitors : 46263212      Online Users : 863
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/27921


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/27921


    Title: 研發「公共電視數位化」之資源網絡分析──行動者的實徵調查與情境詮釋
    Authors: 程宗明
    Cheng, Chung-ming
    Keywords: 公共電視;知識分享;組織傳播;網際網路;數位電視;創新傳布;Diffusion of Innovation;Digital Television;Internet;Knowledge Sharing;Organizational Communication;Public Service Broadcasting
    Date: 2003.01
    Issue Date: 2009-01-19 14:22:17 (UTC+8)
    Abstract: 數位化知識之私有本質與利潤導向，是公共電視服務（public service broadcasting），面臨數位衝擊的最大挑戰。數位化的傳播技術發展，始源於電信科技，強調附加價值開發，並奠基在消費者付費的理論上經營。電視數位化，除了承襲這些特質，更寄望藉此搭上網路的商機，落實資本利潤極大化。這種趨勢，與公視所強調的公民服務、普及化、非營利導向，可謂大相逕庭。因此，公視經營者面對數位化，必須擺脫現今數位電視主流論述，突破市場導向的知識體系，創立屬於「公共服務」之數位化知識分享系統。本研究以公視研發部的經驗為實驗場域，強調透過網路科技之資源，建構「全球公共媒體之數位化知識」分享系統的可能，並評估初步的應用成效。以組織傳播的網絡分析（networkanalysis）概念為方法，透過實證取向，認識分享系統網絡之組成與知識傳遞的特性；透過詮釋取向，體驗動態網絡運行的重要性與知識革新的初效。 A profit-driven knowledge is a critical challenge to public service broadcasting (PSB) in face of digitization. Based on the user charge theory, telecommunications industry privatized itself by creating digital value-added service, serving affluent consumer society. The original idea of digital television was influenced by those trends of privatization and deregulation. Moreover, the convergence of broadcasting and telecommunication technologies merged e-commerce with television service. It seems that commercial broadcasting will realize profit maximization through the redesigning communication network above. However, the way of commercial broadcasters utilizing digital knowledge is completely different to the mission of PSB: serving civil society, making universal service, managing non-profit orientation. As a result, a knowledge sharing system of digitization for PSB is emerging in order to move beyond the market-driven discourse of digital television. This research was built on the field work of R&D within Public Television Service Foundation (PTS), Taiwan. It proposed that a digitization knowledge sharing network for global public media is possible by connecting worldwide internet resources of PSB, think-tank, trade union and social movement. The making and contents of this network was empirically survey. The dynamic and diffusive nature of network`s knowledge was lively uncovered through an interpretive review.
    Relation: 廣播與電視, 20, 59-95
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    59-95.pdf3088KbAdobe PDF2320View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback