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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/28223


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/28223


    Title: 從麥克魯漢觀點檢視本土電視新聞研究與雙重文本概念之演變
    Other Titles: Television News Research on Crossroads: An Expedition through McLuhan`s Communications Theory
    Authors: 王泰俐
    Wang, Tai-Li
    Keywords: 電視新聞研究;電視新聞;雙重文本;麥克魯漢;內容分析
    television news research;television news;dual-text;McLuhan;content-analysis
    Date: 2003-12
    Issue Date: 2009-01-20 15:09:32 (UTC+8)
    Abstract: 本文旨於了解本土電視新聞研究從解嚴前的80年代起，一直到進入數位電視年代的二十年間，研究取向的脈絡發展及演變，並引用麥克魯漢觀點探討電視新聞研究中如何建構電視新聞知識雙重文本的概念。研究結果發現，本土電視新聞研究似乎印證麥氏「後視鏡」理論觀點，存在一個新媒介形式感知的盲點。超過七成以上的研究以聽覺文本來建構電視新聞知識的形式和內涵，等於是延續電子影像媒介之前的報紙（文字）或廣播媒介（聲音）特性，而新媒介的特性（影像）則在這個「後視鏡」的研究視野中長期缺席，並且對電視新聞四大領域的研究產生深遠影響。
    This paper examines the development and trend of television news research in Taiwan from 1982 to 2002, with an aim at exploring the concept of "dual text" constructed in television news knowledge through McLuhan`s media theories.Content-analyzing 102 journal articles and theses of television news, this paper finds out that McLuhan`s "rear-view mirror" perspective of media theories is manifested both in the construction of television news knowledge and research domain. Television news knowledge is primarily constructed with audio text, rather than audio-video dual text. Such "biased" framework has profound impacts on the research trend, development, topics, and theoretical approach of television news research. This paper concludes with a discussion of potential factors contributing to the findings, and suggests potential research trend for future television news research in the age of digital media.
    Relation: 中華傳播學刊, 4,145-184
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文

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